Customer Satisfaction
Customer Satisfaction
By: Poonam Sheikh
Professor: Gary Midkiff
DeVry Keller University
BSOP588
09/26/2104
Customer satisfaction measures how well the expectations of a customer's reaction
involves to the quality of the product or service that is provided by an organization. It is essential
for all businesses to ensure that every customer is satisfied with their products or services that is
delivered to them. Many organizations measure customer satisfaction as a way to improve and
manage their business. It can help a business not only keep its customers long term , but provide
insights on attracting new customers in the future.
There are assessments and periodic evaluations to monitor satisfaction when a customer
make purchases. Companies can gauge in customer satisfaction by calling, emailing, surveys,
online forums, suggestion boxes, and conducting focus groups. It is a great way to monitor
customer relationships and resolve any problems with a product or service. Following up with
customers can help understand customers' perceptions, experiences, issues and concerns of the
product or services provided to them. The author of an article called "Other ways to Gauge
Customer Satisfaction'' discusses about Customer satisfaction surveys. These surveys can help
the business learn more about the customer experience and establish a benchmark for measuring
customer loyalty overtime. Depending on your marketing priorities, you can develop a survey
with the right questions to ask (Ramirez,2013). Its best to try reach customers before, during, and
after their interactions with you.
I work in the Hospitality industry with over 500 employees. It is a catering company that
designs every event from wedding, corporate, bar/bat mitzvah, social catering events, and black
tie galas. This organization focuses on providing
By: Poonam Sheikh
Professor: Gary Midkiff
DeVry Keller University
BSOP588
09/26/2104
Customer satisfaction measures how well the expectations of a customer's reaction
involves to the quality of the product or service that is provided by an organization. It is essential
for all businesses to ensure that every customer is satisfied with their products or services that is
delivered to them. Many organizations measure customer satisfaction as a way to improve and
manage their business. It can help a business not only keep its customers long term , but provide
insights on attracting new customers in the future.
There are assessments and periodic evaluations to monitor satisfaction when a customer
make purchases. Companies can gauge in customer satisfaction by calling, emailing, surveys,
online forums, suggestion boxes, and conducting focus groups. It is a great way to monitor
customer relationships and resolve any problems with a product or service. Following up with
customers can help understand customers' perceptions, experiences, issues and concerns of the
product or services provided to them. The author of an article called "Other ways to Gauge
Customer Satisfaction'' discusses about Customer satisfaction surveys. These surveys can help
the business learn more about the customer experience and establish a benchmark for measuring
customer loyalty overtime. Depending on your marketing priorities, you can develop a survey
with the right questions to ask (Ramirez,2013). Its best to try reach customers before, during, and
after their interactions with you.
I work in the Hospitality industry with over 500 employees. It is a catering company that
designs every event from wedding, corporate, bar/bat mitzvah, social catering events, and black
tie galas. This organization focuses on providing