Customer Satisfaction

Only available on StudyMode
  • Topic: Hyundai Motor Company, Hyundai vehicles, Hyundai i10
  • Pages : 66 (11009 words )
  • Download(s) : 130
  • Published : February 13, 2011
Open Document
Text Preview
A PROJECT REPORT ON

“A STUDY ON CUSTOMER SATISFACTION ON HYUNDAI CARS WITH SPECIAL REFERENCE TO ADVAITH MOTORS” [pic]
Submitted to
ALLIANCE BUSINESS ACADEMY

In partial fulfillment of the requirements for the award of degree of Post Graduate Diploma in Management - PGDM

BY
LOHITH KUMAR H.K
2004-2005
UNDER THE GUIDANCE OF
Prof. RAJA SEKHAR
Faculty
Marketing department
[pic]
Alliance Business Academy
19th cross, 7th main,
N.S.Palya, BTM 2nd Stage,
Bangalore – 560076
2004 – 2005

DECLARATION

I hereby declare that this project report entitled “A STUDY ON CUSTOMER SATISFACTION ON HYUNDAI CARS WITH SPECIAL REFERENCE TO ADVAITH MOTORS” is based on the original work carried out by me under the supervision of PRO.RAJASEKHAR in partial fulfillment of the requirements for the award of the “POST GRADUATION DIPLOMA IN MANAGEMENT-PGDM

This report is my original work and has previously not formed the basis for the award of any degree /diploma from any university or institution.

LOHITH KUMAR H. K

GUIDE CERTIFICATE

I, hereby certify that this project report titled “A STUDY ON CUSTOMER SATISFACTION ON HYUNDAI CARS WITH SPECIAL REFERENCE TO ADVAITH MOTORS” have been successfully carried out by Mr. Lohith Kumar .H .K supervision and guidance.

Prof. Raja sekharFaculty, Alliance Business Academy Bangalore

ACKNOWLEDGEMENT

With immense gratitude, I acknowledge my sincere thanks to all those whose guidance made my efforts a success. First of all I would like to thank my project guide Prof. RAJA SEKHAR for providing me an opportunity to carry out this project.

I sincerely thank Mr. Sudhir.G.Angur, President, Mr. B.V.Krishnamurthy, Director and Vice President of Alliance Business Academy for giving me the opportunity to carry out this project. I thank them for being a constant source of inspiration and encouragement.

I would also thank my friend mr.Rajesh,technical supervisor,hyundai motars for providing me continuous support and encouragement to go about completing my project successfully.

Finally, just a word for my parents, if not for whom this would be pointless – Thank you.

LOHITH KUMAR H.K

CONTENTS

CHAPTER 1 INTRODUCTION PG NO: 1. GENERAL INTRODUCT ION 1 2. HISTORY OF CARS 14

CHAPTER 2 REASEARCH METHODOLOGY
1. STATEMENT OF THE PROBLEM16
2. OBJECTIVE OF THE STUDY16
3. SCOPE OF THE STUDY17
4. SOURCES OF DATA18
5. SAMPLING DESIGN18
6. LIMITATION OF STUDY19

CHAPTER 3 PROFILE OF THE COMPANY
1. ORIGIN OF THE COMPANY 20
2. MARKET SHARE 21 3. ORGANISATION CHART 23
4. PRODUCT PROFILE 24
5. SOCIAL RESPONSIBILITY 55
6. AWARDS AND ACHIEVEMENTS 56
7. FUTURE PROSPECTS 58

CHAPTER 4 A BRIEF OVERVIEW OF 60-65
ADVATH HYUNDAI

CHAPTER 5 DATA ANALYSIS AND INTERPRETATION

LIST OF GRAPHS AND TABLES 66-102

CHAPTER 6 FINDINGS, CONCLUSIONS
& RECOMMENDATIONS 103-107

APPENDIX

1) QUESTIONNAIRE
2) BIBILOGRAPHY

|LIST OF GRAPHS USED |...
tracking img