“A STUDY ON CUSTOMER SATISFACTION ON HYUNDAI CARS WITH SPECIAL REFERENCE TO ADVAITH MOTORS” [pic]
ALLIANCE BUSINESS ACADEMY
In partial fulfillment of the requirements for the award of degree of Post Graduate Diploma in Management - PGDM
LOHITH KUMAR H.K
UNDER THE GUIDANCE OF
Prof. RAJA SEKHAR
Alliance Business Academy
19th cross, 7th main,
N.S.Palya, BTM 2nd Stage,
Bangalore – 560076
2004 – 2005
I hereby declare that this project report entitled “A STUDY ON CUSTOMER SATISFACTION ON HYUNDAI CARS WITH SPECIAL REFERENCE TO ADVAITH MOTORS” is based on the original work carried out by me under the supervision of PRO.RAJASEKHAR in partial fulfillment of the requirements for the award of the “POST GRADUATION DIPLOMA IN MANAGEMENT-PGDM
This report is my original work and has previously not formed the basis for the award of any degree /diploma from any university or institution.
LOHITH KUMAR H. K
I, hereby certify that this project report titled “A STUDY ON CUSTOMER SATISFACTION ON HYUNDAI CARS WITH SPECIAL REFERENCE TO ADVAITH MOTORS” have been successfully carried out by Mr. Lohith Kumar .H .K supervision and guidance.
Prof. Raja sekharFaculty, Alliance Business Academy Bangalore
With immense gratitude, I acknowledge my sincere thanks to all those whose guidance made my efforts a success. First of all I would like to thank my project guide Prof. RAJA SEKHAR for providing me an opportunity to carry out this project.
I sincerely thank Mr. Sudhir.G.Angur, President, Mr. B.V.Krishnamurthy, Director and Vice President of Alliance Business Academy for giving me the opportunity to carry out this project. I thank them for being a constant source of inspiration and encouragement.
I would also thank my friend mr.Rajesh,technical supervisor,hyundai motars for providing me continuous support and encouragement to go about completing my project successfully.
Finally, just a word for my parents, if not for whom this would be pointless – Thank you.
LOHITH KUMAR H.K
CHAPTER 1 INTRODUCTION PG NO: 1. GENERAL INTRODUCT ION 1 2. HISTORY OF CARS 14
CHAPTER 2 REASEARCH METHODOLOGY
1. STATEMENT OF THE PROBLEM16
2. OBJECTIVE OF THE STUDY16
3. SCOPE OF THE STUDY17
4. SOURCES OF DATA18
5. SAMPLING DESIGN18
6. LIMITATION OF STUDY19
CHAPTER 3 PROFILE OF THE COMPANY
1. ORIGIN OF THE COMPANY 20
2. MARKET SHARE 21 3. ORGANISATION CHART 23
4. PRODUCT PROFILE 24
5. SOCIAL RESPONSIBILITY 55
6. AWARDS AND ACHIEVEMENTS 56
7. FUTURE PROSPECTS 58
CHAPTER 4 A BRIEF OVERVIEW OF 60-65
CHAPTER 5 DATA ANALYSIS AND INTERPRETATION
LIST OF GRAPHS AND TABLES 66-102
CHAPTER 6 FINDINGS, CONCLUSIONS
& RECOMMENDATIONS 103-107
|LIST OF GRAPHS USED |...