Customer Satisfaction

Topics: Sesame oil, Cooking oil, Cooking oils Pages: 41 (5729 words) Published: January 27, 2013
1.1 Abstract of the study
The satisfaction of the customer is vital to any organization. Since it reflects on the proceedings and the future prospects of business organization. The positive and negative satisfaction of the consumer towards the organization will arise from the time the customer plans to purchase a product or services. If the experience of the consumer is not up to his/her views, the proceedings on the purchase or services will be affected. A positive thought about the company creates goodwill and loyal customers. Therefore survey on CUSTOMER


The report is the outcome of the project entitled “STUDY ON CUSTOMER SATISFACTION FOR IDHAYAM GROUP “. This study includes the attributes of the various satisfaction levels that are ranked by customer under wide measurement scale.

The study includes the respondents feedback with respect to the corporate values, perceived quality, their satisfaction level towards the corporate image of also to the extent of customers complaints of recovery actions to it.


Sesame oil (also known as gingelly oil or til oil) is an edible vegetable oil derived from sesame. Besides being used as a cooking oil in South Indian, it is often used as a flavor enhancer in Chinese, Japaent , Korean, and to a lesser extent Southeast Asian cuisine. The oil alternative medicine – from traditional massages and treatments to modern day fads. Ancient Indian medical system perceives sesame oil to pacify stress related symptoms and on-going research indicates that the rich presence of anti-oxidants and poly-unsaturated fats in sesame oil could help in controlling blood pressure. sesame was cultivated during the Indus valley civilization and was the main oil crop. It was probably exported to Mesopotamia around 2500 BCE and was known in

Akkadian and Sumerian as „ellu‟. Sesame seeds were one of the first crops processed for oil as well as one of the earliest condiments. In fact, the word enne/enna/ennai that means oil in many Dravidian languages including Kannada, Malayalam and Tamil has its roots in the Dravidian words eL and nei which mean sesame and fat respectively. Also the Hindi word Tel for oil is also derived from sesame oil (from Sanskrit Taila which means obtained from Tila sesame) prior to 600 BC, the Assyrians used sesame oil as a food, salve, and medication, primarily by the rich, as the difficulty of obtaining it made it expensive. Hindus used it in votive lamps and considered the oil sacred.

NOMENCLATURE In the Tamil language of India, sesame oil is called “NallaEnnai” and in Malayalam language it‟s called “NallaEnna”, both literally translated in English to “Good oil”. In the Telugu language of India, sesame oil is called “NuvvuluNoone” (Nuvvulu means sesame and Noone means oil) or “ManchiNoone”(Manchi means goods and Noone means oilo).


In the kannada language of India, sesame oil is called “Yellenne” (from “Yellu” for sesame) and “Ollenne” meaning “good oil”. It is also called as Gingelly oil in India. In Marathi it is called Teel Tel. In Sri Lanka Sinhalese called it “Thalathel”.

NEI itself means oil in tamil (common name for any type of oil). Since this oil is made from ELLU, it is also called ELLU NEI. In short ELNEL. In Bengali it is Teel Tel.


The extraction of sesame oil from the sesame seed is not a completely automated process. In the fairy tale “Ali Baba and the forty Thieves” the sesame fruit serves as a symbol for wealth. When the fruit capsule opens, it releases a real treasure: the sesame seeds. However, a great deal of manual work is necessary before this point is reached. That is why sesame is hardly ever cultivated in Western industrialized agricultural areas.

The sesame seeds are protected by a capsule, which does not burst open until the seeds are completely ripe. The ripening time tends to vary. For this reason, the farmers cut plants by hand and place them...
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