Customer Perception Towards Branded Carbonated Drinks

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1. RESEARCH METHODOLOGY

Although this study applies both Quantitative and Qualitative approach, the Qualitative approach will be the main method. A sampling test is distributed to a number of people, then the survey is conducted and questionnaires are distributed to them, the in-depth interviews to some people is taken place. The Qualitative approach will use the group interviews method to find out which is the important property of the consumers when decide to use the ready-to-drink green tea. This approach is used to explore perceptions, attitudes and motivations of the consumers. In addition, the purpose is to find out how they evaluate Green tea 100 as well as the level they understand the benefit massages that Tribeco wants to deliver to them or not. The Qualitative approach provides depth of information which can be used in its own right or to determine what attributes will subsequently be measured in quantitative studies. The Quantitative approach will involve in conducting a poll of the consumers by the production of questionnaires. The primary data collection instrument for the survey is self administrated and structured questionnaire which consists of preference and scaling questions. Secondary data is gained from reviewing the turnover of sale of Green tea 100 in Ho Chi Minh City, the customers’ comment of Tribeco’s product - Green tea 100 in particular. Secret observation the sample group will be conduct to diagnose more about customer’s attitude when they see the Tribeco brand. After the process of collecting data, the data is analyzed by some statistics and tests and compared to the secondary data from the relationship between the opinions and the properties of consumers. Finally, the results and findings are discussed to come up with the final conclusions and recommendations.

2. DATA COLLECTION METHOD

The data collection is implemented in Ho Chi Minh City, Vietnam. The purpose is to let the customers use the sampling test...
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