Customer Perception

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  • Topic: Mobile phone, GSM, Vodafone
  • Pages : 41 (10890 words )
  • Download(s) : 124
  • Published : January 15, 2011
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ACKNOWLEDGEMENT I would like to take this opportunity to thank Mr. Imran Siddique who has be en guiding force for my Project Report on “Customer Perception towards GSM services at Aligarh.”

I am also very thankful to all of my teachers and friends for their support and encouragement in finding out the appropriate material for this Project Report, without their thankless support and efforts, making this report would have been impossible for me.

I am also thankful to Mr. Tushar Singh, Head of the Department, Aligarh College of Engineering and Technology for providing me the required facilities in the department.

Raksha Chaudhary MBA Final year

PREFACE The successful completion of this project was a unique experience for me because by visiting many place and interacting various person ,I achieved a better knowledge about mobile services providers . The experience which I gained by doing this project was essential at this turning point of my career this project is being submitted which content detailed analysis of the research under taken by me. The research provides an opportunity to the student to devote his/her skills knowledge and competencies required during the technical session. The research is on the topic “Customer Perception Towards GSM services providers (AIRTEL,VODAFONE & IDEA) at Aligarh.”

DECLARATION

I, Miss Raksha chaudhary , a student of

ALIGARH COLLEGE OF ENGINEERING &

TECHONOLOGY MANAGEMENT , hereby declare that the project titled ‘Customer Perception Towards GSM services providers (AIRTEL,VODAFONE & IDEA) at Aligarh’ is an original work and has not been submitted to any other academic institution for award of any degree or diploma in full or part by me.

Raksha chaudhary MBA (Final year)

TABLE OF CONTENT

SERIAL NO.

TOPICS

1234-

ACKNOWLEDGEMENT PREFACE DECLARATION INTRODUCTION 4.14.24.34.44.54.6TELECOMMUNICATION T.R.A.I TELECOM SECTOR IN INDIA CLASSIFICATION OF TELECOMMUNICATION SREVICES KEY PLAYERS IN INDIA COMPANIES IN TELECOM SECTOR 14 16 18 19 20 23 26 27 28

5-

INTRODUCTION TO CDMA 5.15.25.3MEANING OF CDMA HISTORY OF CDMA CDMA SEGMENT OVERVIEW

678-

MEANING OF GSM COMPARISON OF CDMA & GSM COMPANY PROFILE

8.18.2910111213141516-

RELIANCE COMMUNICATION TATA INDICOM

29 45

RESEARCH METHODOLOGY DATA ANALYSIS FINDINGS SUGGESTIONS LIMITATIONS CONCLUSIONS BIBLIOGRAPHY QUESTIONNAIRE 84 86 88 78 80

INTRODUCTION



TELECOMMUNICATION

Telecommunication is one of the fastest growing service industries in the world. While the accent of growth is one the value added service, such as e-mail, cellular phones etc in the developed countries. This sector a crucial role in spurring growth, especially industrial and service, in any economy. Multinational companies are investing in developing countries because of huge latest demand. Telephone penetration has reached saturation levels in the developed world. Telecommunication historically has been a state initiated and controlled sector in all countries. The last two decades has witnessed a restricting of the entire sector across the globe, in terms of privatization and competition. Opening up of economics and privatization in the developing countries has triggered influx of foreign capital and technology. Telecom density is only 2 per 100, which is less than that of China (4.5 per 100) and the world average (10 per 100). Cellular penetration is also low at 0.1% compared to China (1.1%) and Malaysia (2%). To improve penetration will imply an investment of over Rs. 600 billion in next 5 years. The industry had received the Telecom Policy of 1994 with enthusiasm. It was hoped that this would usher in a new era in the telecom Sector. Unfortunately, delays in implementation and resulting confusion have derailed the same. The initial enthusiastic responses to building have given way to litigation and subsequent delays. Out of the 22 circles made available to the private sector for basic telecom service,...
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