Customer Perception

Zainual Bashar Bhutto, Rambalak Yadav, Vikram Singh

Consumer Perception of Retail Outlets: A Comparative Study of Big Bazaar and More Megastores
Email: [e-mail], [e-mail], [e-mail] Abstract
This study focuses on the Consumer Perception of Retail outlets: A comparative study of Big bazaar and More mega store. With the help of consumer perception of retail outlets increase their sale and provide total customer satisfaction. These Retail Outlets increase the India as well as in all over the world The term consumer perception refers to the perception that consumers display in searching for purchasing, using, evaluating and disposing of products and services that they will expect will satisfy their needs.To study and compare consumer perception for Big bazaar as well as More Megastore. The sample size used in the study consists of 100 respondents of which 50 are consumer of Big Bazaar and 50 are consumer of more megastore retail outlets. The study conducted is analytic in nature aimed at finding out the consumer perception of retail outlets and Big Bazaar and More megastores. The conclusion of the study was that the suggestions were the increase After having analyzed interpreted the findings. It is concluded that consumer perception of retail outlets play a significant role to enhance the perception with consumers and provide total consumer satisfaction. It signifies that several factors, then after set hypothesis to accept and reject hypothesis. The dimensions factor like, PERSONALISATION, FACILITIES, RESPONSIVNESS, FLEXIBILITY, COURTESY, PRIVILIGES TO REGULAR CUSTOMER, EMPATHY, PARKING SPACE Which consumers get influenced about a big bazaar and More mega store, these are all the identified factor of Consumer perception of Retail Outlets in the study, increase the sell of retail outlet and create good brand image in the mind set of consumers.The study for future study is that is to feel up form with consumers sensuously and take