This chapter discusses the project context, objectives of the study, significance of the study and the scope and delimitation as determined by the researchers. Background of the Study
Customer management software has been recently developed and helps to increase sales and productivity of companies that are selling their products and services. Customer management software can help any company to increase the productivity of their sales team quickly. Many companies do not have the money to buy an expensive Customer Management Software, however, you can find Customer Management Software that is cost effective for you company. Customer management software can help your company in many ways and improve the success and profit for your company.
Customer Management System (CMS) helps to Manage a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
Customer Management systems and applications (also known as CRM, or Customer Relationship Management) are used to capture, research and analyse information such as customer behavior, buying preferences and demographics. Company Profile
Lorma Colleges was founded in 1970 by Dr. Rufino N. Macagba Sr. and Dra. Crispina Lorenzana-Macagba and was first called Lorma School of Nursing. They pushed forth the vision and the school grew from a small nursing school to a higher education recognized as the region’s best performing school. Lorma Colleges is comprised of 344 teaching and non-teaching employees. Conceptual Framework:
Figure 1 – Conceptual Framework
The Figure 1 this above framework shows the customer, car services, customer satisfaction, and customer loyalty. It measures of how the services provided by the company which leads to customer loyalty.
Figure 2 – Research Paradigm
The Figure 2 above shows the...