Customer Experience Management Market Worth $6.61 Billion by 2017

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Customer Experience Management Market Worth $6.61 Billion by 2017

By | July 2013
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According to a new market research report, “Customer Experience Management Market & Voice of Customer (VoC) Analytics Market - Worldwide Market Size and Forecasts (2012 – 2017)”, published by MarketsandMarkets (www.marketsandmarkets.com), the total CEM and VoC Analytics market is expected to reach $6.61 billion by 2017 with a CAGR of 19.8%.

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290 pages and in-depth TOC on "Customer Experience Management Market" http://www.marketsandmarkets.com/Market-Reports/customer-experience-management-cem-market-543.html Early buyers will receive 10% customization on reports.

CEM and VoC concept is getting significant traction in the technology market nowadays. This is one of the hot topic in the market after CRM. The reason behind the market growth is that, enterprises are going to apply customer centric approach and henceforth they have to reach all customer touch points to understand customer feedback, behavior, and expectations and analyze them by using CEM analytics, to derive effective insight for supporting business decisions.

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CEM is a solution through which many organizations interact with their customers to understand their experiences related to specific products and services. CEM is done through different tools and techniques such as EFM, web analytics, text analysis, and speech analytics. It is the revolution step to connect the organizations with their customers. CEM blends customer satisfaction, loyalty, retention, relationship management, user experience, experiential marketing, and customer centricity.

CEM metrics are performance indicators which help to understand how the company is adopting different tools to accomplish customer needs. Companies rely on delighted customers to accomplish market growth while unhappy customers defect brand names and negatively impact business. A company that proactively plans for...