November 19th, 2012
Current Events in Business Research
Restaurant businesses’ can be profitable, but consist of ever-changing ideas, new products, consumer wishes, wonderful staffing, and choice locations to be successful. The restaurant business can be a tough one with many failing everyday without a solid business and marketing plan. We will discuss what to look for when choosing a location, choices of cuisine, and choosing your clientele to fit your location profile. According to the National Restaurant Association, restaurant sales in 2009 were estimated to exceed $566 billion dollars and are estimated to be 4% of the Gross Domestic Product of the United States (NRA, 2009). Those are some impressive numbers that can be met with good planning. Choosing a good location would be driven by ethnic backgrounds living in the general area. Choosing appropriate fares would be of utmost importance, since everyone would not want to eat let’s say Sushi. Choosing something like burgers and fries you can almost be sure and get consumers in the door. Once inside other choices on a menu can be viewed and willingness to try other fares takes place. Atmosphere, friendly staffing, and short waiting times keep consumers coming back for more. Food quality and the ease of something as simple as parking could be all it takes to be successful in the restaurant business. The restaurant business can be a money maker, but choosing a successful location with appropriate fare for the ethnic backgrounds can be a challenge, but with burgers and fries everyone’s apt to come in and give it a try at least once. The key is great tasting food, reasonably priced, presented by a friendly staff, which leads to repeat customers.
Parsa, H. G., Gregory, A., Self, J. T., & Dutta, K. (2012). CONSUMER BEHAVIOUR IN RESTAURANTS: ASS-ESSING THE IMPORTANCE OF RESTAURANT ATTRIBUTES IN CONSUMER...