Culture and Cultural Adaptation

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To what extent are you convinced by Tange’s (2005) position regarding cultural adaptation? Introduction
It is widely known that in the period of globalization more and more people face the issue of intercultural communication. Communication for two people from different cultures is very challenging to some extent. The notion of culture is very sophisticated. In addition, many studies have been conducted which indicate that every person to some degree experiences ‘culture shock’. Culture shock itself depends on several factors, namely the distance between cultures, type of personality and previous experiences in intercultural communication. This essay considers the work of Danish teacher of intercultural communication Hanne Tange (Tange 2005), who specifically focused on the area of acculturation process. It begins by providing a brief summary of Tange’s study. Secondly, the essay will evaluate and show some weaknesses as well as strong points of Tange’s research on the process of cultural adaptation.

Summary of Tange’s research
Tange aimed to unite theory and practice of the cultural adaptation process and to show how the business community could benefit from research based on the qualitative approach. The methodology is primarily based on data collected by interviewing immigrants, as well as subjective observations of the intercultural environment. The study relies on empirical research of using immigrants and personal experience in intercultural communications. Tange highlights sojourners and pays attention to how companies can benefit from employee who acquired intercultural competence. Thus, it can be seen that the main audience of this research is people in the business area, namely, multinational companies, which have branches in foreign countries. Tange gives a model of the process of cultural adaptation. This model provides three stages: arrival, the two-year crisis and the intercultural phase (3). In the end she has made a conclusion that...
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