“Culture and Consumer Behavior”
In the partially fulfillment of the subject of Consumer Behavior.
Name Roll No.
Chauhan Avani H. 04
Lad Unnati K. 08
Ribadia Nimesh N. 32
Solanki Azrudin Y. 35
Vaghela Anita C. 38
Mr. Vipul Patel,
Faculty Member, V.M.P.I.M.,
Meaning and Nature of Culture:-
Culture is an aggregate of the learned beliefs, attitudes, values, norms and customs of a society or group of people, shared by them and transmitted from generation to generation within that society.
Culture too changes with time. The society that developed the culture is continuously being exposed to new experiences. Further, the society or group is not a fixed body of people. New generations are being brought into it and some new members from other cultures are being assimilated. With the increased mobility of persons, flow of information and young person’s joining the group; cultures expand, dilute, subdivide and change.
The changes in culture are however not rapid and never drastic. The changes reflect the move from old ideas to the new and also acceptance of ground realities brought in by environmental or generational changes. Therefore changes can only be gradual.
The word culture or the concept itself is flexible and can be stretched to cover different types of aggregation. When we speak of Eastern culture it includes vast world stretching from Egypt and Russia to India and Indonesia. It is perfectly legitimate for us to take up study of subcultures of this Eastern culture like the Russian culture or Indian culture. A combination group or cross-culture group like “Indian immigrants” can also be recognized and studied, as long as the group is of adequate size and importance as body of consumers.
We have already defined that culture is an aggregate of beliefs, attitudes etc. culture... [continues]
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"Culture and Consumer Behavior." StudyMode.com. 09, 2009. Accessed 09, 2009. http://www.studymode.com/essays/Culture-And-Consumer-Behavior-234663.html.