Cultural Studies: Men's Fashion

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Cultural studies Essay
* Brummell used fashion as his identity and a way to which expressed himself * What is consumerism and what envolvement it had in dandy I will be discussing the following quote “fashion provides one of the most ready means through which individuals can make expressive statements about their identity”. Bennett, A.(2005). Culture and Everyday Life. London:Sage.p.96. I will be exploring the key themes and concepts such as sexuality, class, gender and representation. I have decided to look at masculinity and will explore how fashion can indeed lead to identity. I will also pose the question can you ever truly be unique and stand as an individual when it comes to fashion. Society has always viewed masculinity as a way to determin strength, authority and social status. The perception of men’s fashion was one of men were not interested in clothes and merely wore cloths to blend into the background of society. In the late 1980s to early 1990s the men’s fashion scene exploded with catwalk collections starting to be shown in Paris and Milan and for the first time men actually buying into the thought that clothes were also for pleasure. “Women are fashionable men are not. This is a common in western cultures. Indicatively, most studies of contemporary fashion emphasise female fashion and marginalise attention to male dress”(J Craik 1994.176). However this can be argued that this opinion has not always been the case. If we look back in History to the late 1800 we will see that wealth and status played a huge part in a gentleman’s appearance with the upper classes flaunting wealth with . likes of beau Brummell
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