Cultural Norms Fair & Lovely and Advertising

Topics: Research, Scientific method, Design Pages: 52 (16911 words) Published: September 13, 2009
Design Science in Information Systems Research
Alan R. Hevner Information Systems and Decision Sciences College of Business Administration University of South Florida 4202 E. Fowler Avenue, CIS1040 Tampa, FL 33620 Phone: (813) 974-6753 Fax: (813) 974-6749 Email: Salvatore T. March Owen Graduate School of Management Vanderbilt University Nashville, TN 37203 Phone: (615) 322-7043 Fax: (615) 3437177 Email: Jinsoo Park College of Business Administration Korea University Seoul, 136-701 Korea Phone: +82-2-3290-1943 Fax: +82-2-922-7220 E-mail: Sudha Ram Management Information Systems Department Eller College of Business and Public Administration The University of Arizona Tucson, AZ 85721 Phone: (520) 621-2748 Fax: (520) 621-2433 Email:

Accepted for Publication in MIS Quarterly

Design Science in Information Systems Research
Acknowledgements: We would like to thank Allen Lee, Ron Weber, and Gordon Davis who in different ways each contributed to our thinking about design science in the Information Systems profession and encouraged us to pursue this line of research. We would also like to acknowledge the efforts of Rosann Collins who provided insightful comments and perspectives on the nature of the relationship between behavioralscience and design-science research. This work has also benefited from seminars and discussions at Arizona State University, Florida International University, Georgia State University, Michigan State University, Notre Dame University, and The University of Utah. We would particularly like to thank Brian Pentland and Steve Alter for feedback and suggestions they provided on an earlier version of this paper. The comments provided by several anonymous editors and reviewers greatly enhanced the content and presentation of the paper. Author Biographies: Alan R. Hevner: Alan R. Hevner is an Eminent Scholar and Professor in the College of Business Administration at the University of South Florida. He holds the Salomon Brothers/Hidden River Corporate Park Chair of Distributed Technology. His areas of research interest include information systems development, software engineering, distributed database systems, and healthcare information systems. He has published numerous research papers on these topics and has consulted for several Fortune 500 companies. Dr. Hevner received a Ph.D. in Computer Science from Purdue University. He has held faculty positions at the University of Maryland at College Park and the University of Minnesota. Dr. Hevner is a member of ACM, IEEE, AIS, and INFORMS. Salvatore T. March: Salvatore T. March is the David K. Wilson Professor of Management at the Owen Graduate School of Management, Vanderbilt University. He received a B.S. in Industrial Engineering and M.S. and Ph.D. degrees in Operations Research from Cornell University. His research interests are in information system development, distributed database design, and electronic commerce. His research has appeared in journals such as Communications of the ACM, IEEE Transactions on Knowledge and Data Engineering, and Information Systems Research. He served as the Editor-in-Chief of ACM Computing Surveys and as an Associate Editor for MIS Quarterly. He is currently a Senior Editor for Information Systems Research and an associate editor for Decision Sciences Journal. Jinsoo Park: Jinsoo Park is an assistant professor of information systems in the College of Business Administration at Korea University. He was formerly on the faculty of the Carlson School of Management at the University of Minnesota. He holds a Ph.D. in MIS from the University of Arizona. His research interests are in the areas of semantic interoperability and metadata management in inter-organizational information systems, heterogeneous information resource management and integration, knowledge sharing and coordination, and data modeling. His published research articles appear...
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