CULTURAL GLOBALISATION IS NOT HAPPENING
Cultural globalization can be defined as the fast pass through of information, thoughts and morals across one nation to other (Pilkington, Omel`chenko, Flynn, Bliudina & Starkova, 2002, p.2). Cultural globalisation allows the sharing of ideas which leads to people of various cultures to connect and interact to each. It is facilitated by people moving from one place to another in such a way they are mixing with different people thereby adopting one another`s cultures and the way of their living. People argue that cultural globalisation is a myth, but this paper will points out that cultural globalisation is happening, it is not new. Many factors have added to the smooth progress of this fast flow of information such as the global organisations emergence, highly developed technologies, worldwide entertainment industries, television and internet (Short, Boniche, Kim & Li Li, 2001, p. 2). Cultural globalisation can be recognised in three ways which are homogenization, heterogenization and hybridization. Yes, cultural globalisation is happening because many different cultures are being homogenised into one cultural practice that makes hard to recognise the features of those cultures. The evidence to this is explained by the concept of Americanisation/ Westernisation which can be understood as that many countries are adopting and copying United States cultural practices and values thereby destroying local cultures and traditions (Benyon & Dunkerley, 2000, p. 22). In reference to westernisation, cultural globalisation is happening because other nations are adopting and incorporating America`s language, lifestyle, dressing, music and many other aspects (Tomlinson, 1996, p. 26). The proof that people across one nation to another are watching MTV, CNN or BBC and also that certain goods like Coca Cola, Adidas and McDonald`s are situated throughout the world and their products are sold in many countries around the world (Short,...
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