Culture determines human behaviour and shows differences on how people do things and receive world. People are not consciously aware of their culture before they come across foreign culture. Foreign culture set situations where people feel uncomfortable which helps them to understand cultural differences. Elements generating cultural differences are such as language, religion and economics (Reisinger & Turner, 2003). Two societies and their cultures are brought together by tourism which is called guest-host relationship. Three types of encounters are identified between host and guest: tourist purchasing goods or services from host, being side by side for example on the beach and being face-to-face in order to change information or ideas.
The greater the differences between economic, cultural and social factors are between tourists and local people, the more likely the relationship will be more unequal and less balanced. Difficulty in relationship between host and guest is usually arisen from the lack of knowledge, understanding or sensitivity from tourists’ side to local culture and customs (Sharpley, 1999). Conflicts between cultures happen at the interpersonal and structural level even when tourists are hedonistic sun seeker in their environmental bubble. Conflicts are created from cultural differences that lead to differences in interactional behaviours and misunderstandings in interpretation (Reisinger & Turner, 2003).
Tourists bring their own customs and habits to the destination and rarely are aware of the cultural shock they cause for the locals. Especially in poorer countries the image of Western tourists can be based on unreal tv-shows which cause expectations to be too high and result to bitterness (Dluzewska, 2008)
As there are different cultures the expectations and meanings of rules also differ across cultures. Rules that are accepted in one culture may not be...