Cultural Context

With globalization moving and taking place across the world with an increasing pace and speed, businesses, industries, economies as well as nations have no other option but keep up with this process and phenomenon that has been bringing the world closer through the international integration and trade of goods, services, information, views and ideas. All this is causing a growing interdependency among nations which, nowadays, are more aware of the increased need for a better understanding of cultural contexts and influences on leadership and organizational practices when going and being global.
In both global and professional outlook and field, you should not only have cultural awareness, understanding and knowledge, but also have the capacity to implement and transfer that learned and earned knowledge and experience in culture diversity. Being aware and understanding of the diversity and differences among cultures help you to develop and improve your skills, especially when it comes to communication. That’s the reason you should be mindful of the cultural context from where and from whom the communication is taking place.
As an individual and a professional, you should bear in mind that situations are becoming highly complex, constantly changing, and difficult to interpret for leaders. Therefore, to stay competitive and to be viewed as a global leader, you should have and apply some cultural intelligence – this means being bilingual when it comes to context area of both communication and culture; to know and understand the differences between high and low context cultures when it comes to communication. Knowing what high context culture and low context acts and expects can help you run business transactions and meetings more smoothly and successfully.
For instance, when doing business you should know that people in high context cultures are all about developing trust and building interpersonal relationships. They are considered relational, collectivist,