The idea behind the Toyota Yaris is practical and functional. As stated on the opening webpage it has a sleek design and plenty of space with your standard features. The website allows you to compare prices and even build your own car. Another feature of their website that caught my eye was the virtual test drive, which I though was neat (talk about interactive). All in all, the website is rather simplistic just like the Yaris - pretty accurate I’d say!
The BMW website is very different from the latter two. It was more chic and has less features. It is less interactive and more business like. While you can still do things like build your own care the overall appearance of the website is less flashy than the other two. It does not use bright colors or fancy text. Yes the appearance of the BMW website is very different, but it does not make it wrong it actually makes it very right. BMW is trying to portray luxury and markets to a specific clientele. I feel that their website is very conducive to their goal.