Cultural Awareness

Assignment Submission Coversheet

Programme Title: BA Hospitality Business Management
Module Title: People Management
Module Code: TOUR09012
Assignment Title: Individual Report
Word Count: 1650
Student ID Number: 0107352
Date of Submission: 05/11/2013
Name of Module Co-ordinator:

“I certify that all material in this assignment which is not my own is duly acknowledged. I have read and understood the section in the student handbook dealing with plagiarism.”

For college use only

1st marker
2nd marker
Attempt 1

Attempt 2

Attempt 3

Attitudes towards Cultural Differences

Content

Page 3 - Abstract
Page 3 - Introduction
Page 4 - What Culture is?
Page 4 - What Attitude is and how it is manifested
Page 5 - Implementing a management strategy towards cultural diversity within the International Hospitality Industry
Page 6 - Opportunities
Page 6 - Limitations
Page 7 - Conclusion
Page 7 - Recommendations
Page 8 - Bibliography
Page 9 - References
Page 10 - Appendix 1
Page 11 - Appendix 2

Abstract
Within this report the aim is for organisations to develop and maintain positive attitudes towards cultural differences within the International Hospitality industry. This report will help to maintain and determine the opportunities that organisations can achieve if their limitations to cross-cultural competence can be avoided and by ensuring that the organisation implies an attitude of cross-cultural respect.
Introduction
Globalization has become a growing trend for organisations and that means they have to develop an effective international management strategies that will resolve the current issues, this means that organisations has to have a more systematic approach and understanding of value that diversity benefits brings into the International Hospitality industry. (19/10/2013)). Cultural diversity has become the most important

References: Shaw, J. and Barrett-Power, E. (1998),”The Effects of Diversity on Small Work Group Processes and Performance, Human Relations, Vol Kandola, R. and Fullerton, J. (1998), “Diversity in Action: Managing the Mosaic”, 2nd ed Alder, Nancy J, (1997). “International Dimensions of Organizational behaviour”, Cincinnati, Ohio: South-Western College Publishing. Cascio, W F, (1998), “Managing Human Resources – Productivity, Quality of Life, Profits”, Boston: McGraw Hill. Day, R. (2007). “Developing the multicultural organization: Managing diversity or understanding differences?”, Industrial and Commercial Training, 39(2), 214-217 Johansson, F Denton, K (1997). “Down with diversity (at least some of it): A case for cultural identity.” Empowerment in Organizations, 5(4), 170-175 Fernandez, G Bibliography Voices.yahoo (2013, Surviving-embracing-cultural-diversity, www.voices,yahoo.com , accessed 21/10/2013 Peacecorps (2010), Attitudes. www.peacecorps.gov/wws/educators,enrichment/culturemattoes.html, accessed 22/10/2013 Heacacademy (2013), Cultural Awareness Hospitality & Tourism, www.heacademy.co.uk/assets/hist/resouceguides/, accessed 22/10/2013 Society-politics (2010).What-are-cultural-differences-, www.society-politics.blurtit.com/32767/, accessed 20/10/2013 Digitalscholarship (2008) Google, (2013), Framework,of,developing,international,management,team www.goggle.com/ accessed 19/10/2010 Google, (2013), MDMIS, www.google.com, accessed 19/10/2013 Business Dictionary, (2013),What is culture, www.businessdictionary.com accessed 18/10/2013 Business Dictionary, (2013),What is attitude, www.businessdictionary.com