Cultural Assessment on Google

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Cultural Assessment on Google

By | September 2011
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CULTURAL ASSESSMENT: GOOGLE, INC.

Beginning in 1996, Stanford University graduate students Larry Page and Sergey Brin built a search engine called “BackRub” that used links to determine the importance of individual web pages. BackRub operated on Stanford servers for more than a year, eventually taking up more bandwidth than the university could handle. In 1997, Larry and Sergey decide to rename the BackRub search engine. After some brainstorming, they choose to go with Google which is a play on the word googol, a mathematical term for the largest number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web. (Wikipedia, 2011) In August of 1998 Google Inc. receives an investment check from Sun co-founder Andy Bechtolsheim. The next month Larry and Sergey set Google Inc. up in a garage in Menlo Park, CA. and file for incorporation in California. By December 1998 PC Magazine recognizes Google as the search engine of choice in the Top 100 Web Sites for 1998. In August of 1999 a year after Google, Inc was incorporated, it has outgrown the garage and moves to an office in Mountain View, CA. By June of 2000, Google enables internet users to search more than 1 billion URL’s, providing quick and easy access to 560 million full-text indexed web pages and 500 million partially indexed URL’s. ("Google launches world's," 2000) Therefore, Google becomes the worlds largest search engine. In July of 2001, Google opened their first international office in Tokyo and in October of 2002, Google opens its first Australian office in Sydney. In March of 2004 Google moved to their new “Googleplex” in Mountain View, giving 800+ employees a campus environment. As the timeline above shows, Google has grown at an extremely fast pace since its inception. Today Google has acquired 96 companies and has over 200 products including over 20 that have been discontinued by Google, either...
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