Cultural Appropriation in Advertising, Governments and Fashion

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CULTURAL APPROPRIATION IN ADVERTISING, GOVERNMENTS AND FASHION

TABLE OF CONTENTS
CONTENTS:Page
LIST OF ILLUSTRATIONSi.
INTRODUCTION1.
CHAPTER 1: Cultural ownership- taboo.2.
CHAPTER 2:Freedom, Liberty and war inside a government.3. CHAPTER 3:Native American for just a day.4.
CONCLUSION5.
LIST OF SOURCES6.

LIST OF ILLUSTRATIONS

FIGURE:Page

Fig. 1. Howard Zieff, You don’t have to be Jewish to love Levy’s (1967). Print, Advertising campaign.
(Illustration: Available at: www.posterplease.com/posterblog /wp-content/uploads/2009/03/277.jpg).2.

Fig. 2. Jacqueline Band, Wake Up America! (2008).
Print, Competition entry.
(Illustration: Available at: http://blog.oregonlive.com
/ent_impact_performance/2008/02/large_wakeup.JPG).3.

Fig. 3. Unknown artist, No, it’s cool, it’s not like your ancestors killed them all or anything (N/A).
(Illustration: Available at: http://25.media.tumblr.com
/tumblr_ku2w1neBzC1qzvu^ro1_500.jpg).4.

INTRODUCTION

Cultural Appropriation has many ways of interpretation. It contrasts the original ideas with the new non-traditional ways, it mocks, hurts and damages cultures and beliefs.

CHAPTER 1: Cultural ownership- taboo.

Fig. 1. Howard Zieff, You don’t have to be Jewish to love Levy’s (1967)

Henry S. Levy and Sons, a Jewish bakery based in Brooklyn, New York, first produced the special Levy’s rye bread. They supplied this rye bread as well as other breads, but focused mainly on the Jewish population in New York. We assume that Levy and his sons were European Jews, therefore the use of Jewish Rye bread. Research show that Middle East and North African Jews mostly used Pita bread and not rye, and Ethiopian Jews had puffy Flat bread. Through this it is clear that the Jewish culture had been influenced by many other cultures, like the American European. With these influences their culture and bread changed, but was still seen as a very important part of their culture. By using the faces of ordinary people from all cultural groups, smiling while eating Levy’s rye bread, we believe the artist and the writer made a very serious cultural eating habit into a cultural appropriation by giving ownership of Jewish bread to all people no matter their culture, color or religion. Instead of making this Jewish rye bread only available to Jews, this advertising campaign made the American culture look at the Jewish rye bread as the norm and part of their daily diet, thus they were “fed” the challenge of trying this Jewish Rye bread. The campaign literally stripped this bread of its cultural and religious meaning- their religion states that the Jewish person may not eat yeast in their bread, and so it forms their culture. The actual purpose of this campaign was merely to advertise the Levy’s name and bakery, but as each person or viewer sees and understands differently this could have been seen as cultural appropriation of the Jewish culture, because the Americans borrowed the idea of a religious food and changed it to fit all ethnic groups.

CHAPTER 2: Freedom, Liberty and War inside a government.

Fig. 2. Jacqueline Band, Wake Up America! (2008)

Built in 1886 and accepted by President Grover Cleveland in October 28th 1886. The Statue of Liberty has gained many controversial meanings over the years, but the most prominent and well know is that it is seen a symbol of freedom, a welcoming to all immigrants, a desire for liberty, ”the state of being free within society from oppressive restrictions imposed by authority on one’s way of life”(Available: Google Dictionary, accessed 10 June 2012), hope and opportunity-the American Dream, but actually represents the United States itself. Circumstances has enhanced it’s meaning, and today the viewer can see it in a negative light and negative connotation towards the United...
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