Cts

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 ‘PRODUCT LIFE-CYCLE OF FAST-MIX’

Submitted in partial fulfillment of the requirements for the Post Graduate Diploma in Management (PGDM)

Agri. Business and Plantation Management (ABPM)

Submitted By:

DIPANKAR MODAK
(Roll No. 10PGDM04)

Under the Guidance of:

Mr. HARINDER SINGH
(Regional Sales Manager- SICPL,Punjab)

Submitted to:

Dr.S. JOHN MANO RAJ
Assistant Professor in Marketing
IIPM Bangalore

INDIAN INSTITUTE OF PLANTATION MANAGEMENT, BANGALORE
(An Autonomous Organization Promoted by the Ministry of Commerce and Industry – Govt. of India) JnanaBharati Campus Malathalli Post
Bangalore 560 056
August 2010

CERTIFICATE

This is to certify that the CTS report titled “Product Life-cycle of Fast-Mix” by Dr.S. John Mano Raj. submitted for the partial fulfillment of PGDM 2010-12 is an original work and no part has been submitted or published for the award of any degree or diploma.

Comments by the Examiner:

Signature of the Examiner: Name of Faculty

Date:

DECLARATION

I hereby declare that the CTS report entitled “Product Life-Cycle” submitted for the partial fulfillment of the requirements of Post Graduate Diploma in Management (Agri-Business and Plantation Management) of Indian Institute of Plantation Management (IIPM), Bangalore is my original work and not submitted in partial or full for award of any other degree, diploma, fellowship or similar titles.

Date: 22-08-2010 (DIPANKAR MODAK) Place: Bangalore Enrolment No. 10PGDM04

TABLE OF CONTENT

S.No.
Particulars
Page no.

ACKNOWLEDGEMENT

EXECUTIVE SUMMERY

CHAPTER I

1
INTRODUCTION OF THE PROJECT
1
1.1
BACKGROUND OF THE STUDY

1
1.2
NDUSTRYI PESTICIDE FDUCTION O NTROI

CHAPTER II

2
COMPANY PROFILE
2
2.1
SINOCHEM IN INDIA
5
2.2
PRODUCT OF COMPANY
7
2.3
COMPANY MISSION
8
2.4
COMPETITORS

2.5
MARKETING CHANNEL OF SINOCHEM
8

CHAPTER III

3
REVIEW OF LITERATURE

CHAPTER IV

4
PROJECT TITLE

4.1
OBJECTIVES

4.2
TESTS FOR JUSTIFYING FAB

CHAPTER V

5
DATA PRESENTATION AND ANALYSIS

5.1
NEED FOR THE STUDY

5.2
SOURCES OF DATA COLLECTION

5.3
METHODS OF COLLECTING PRIMARY DATA

5.4
RESEARCH DESIGN

5.5
RESEARCH INSTRUMENT

5.6
AREA OF STUDY

5.7
DISTRICT PROFILE

5.8
AN OVERVIEW ABOUT DISTRICT

5.9
SAMPLING DESIGN

5.10
SAMPLING

5.11
LIMITATIONS OF THE STUDY

5.12
PERIOD OF STUDY

5.13
TOOLS FOR ANALYSIS OF DATA

6 CHAPTER

6
INDUSTRY ANALYSIS

6.1
FIVE FORCES

7 CHAPTER

7
SWOT ANALYSIS

8
SUGGESTIONS

9
CONCLUSION

ANNEXURE
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