Csuf College Town

Topics: California State University, Fullerton, Fullerton, California, California State University Pages: 10 (3443 words) Published: April 12, 2011
College Town at CSUF – a Realistic Dream of a New Strong Community

Arron’s Engineering Group Inc. Master Plan

Arron Nguyen
BUAD 301-25
Professor Pete Evanow
California State University, Fullerton
March 14, 2011

Executive Summary

Live-able streets, safe walkways, shopping, dining, and living environment, does not sound like going to college, does it? In the next 10 to 20 years, in the City of Fullerton, a new College Town will be constructed, bringing a breath of fresh air to the university itself as well as the community. California State University, Fullerton (CSUF) is located in Fullerton, California. The university is recognized as the largest campus by enrollment in the California State University System. With an increasing volume of students, the university has continuously expanded. With the purpose of making a more satisfying life for students, as well as growing a stronger community and promoting the educational environment to the surrounding areas, a joint city/university project is being designed.

Targets of this project are primarily students who want to live on campus, the City of Fullerton, as well as residents of Fullerton. However, there are no limitations to anyone who would like to come and experience the academic atmosphere of College Town, the name of the project. College Town brings opportunities for an improving growth to the community in terms of growing tax revenue to the city. Also, it gives the university the expansion it needs to build a strong legacy through increasing its financing with profits from new businesses. New jobs and opportunities are offered to students, making their lives much easier and more enjoyable.

College Town is being developed to be a small community where local residential and students come together. By that, it means housing is widely available to those who are interested. A parking structure will also be constructed to provide easy access. Free convenient trolleys will become a new way to transport people within the town. Also, to attract more people, as well as to encourage students to stay longer on campus, a whole range of activities are to be provided including a fine-restaurant for dine-in, an AMC cinema, an organic groceries store or retailer, and a tea station.

College Town with ROI of 18% will bring profit to the City of Fullerton as well as to the university. Restaurant, co-ops, housing and parking rent will earn annual income of $40 million generating of $6 million revenue tax, in general. It also brings more opportunities to students in terms of new jobs as well as new entertainment. Most of all, it gives the university the opportunity to build its legacy. However, since College Town is a costly and time-consuming project, a strategy needs to be continuously adjusted to best fit under different circumstances. College Town is expected to be constructed from 2015 to 2025 with the estimated cost of $200 million, and that is well worth the long-term investment.

I. Introduction: Company Review and College Town Project
1. What does Arron's Engineering Group Inc. do?
Arron’s Engineering Group Inc. is one of the world’s largest technical services. Company revenues in 2010 were nearly $10 billion. The company offers full-spectrum of support to industrial, commercial, and government clients across diverse markets. It offers a full spectrum support to industrial clients, commercial, and government in many markets. Arron’s Engineering Group Inc.'s services include a consultancy, scientific expertise, also all technical aspects and construction, operations and maintenance. Main markets vary from aerospace and defense, buildings, energy, to technology, and so on. The company’s fundamental strategy is based on building and maintaining long-term relationships with clients and customers. Have been in the industry for over 60 years, Arron’s Engineering Group Inc. has tried its best to retain business with loyal clients...
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