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Procter & Gamble: A CSR Perspective
-by Sarang Tilak, PGDBM, SIMSREE Roll No: 857

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Topic no. 1. 2. 3. 4. 5. Topic Introduction and Mission Values of P&G Triple Bottom Line Concept in 5 case of P&G: ECONOMICAL aspect ENVIRONMENTAL aspect 8 SOCIAL aspect In A Nutshell Page no. 3

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Procter & Gamble
Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500, American global corporation based in Cincinnati, Ohio, that manufactures a wide range of consumer goods. As of 2008, P&G is the 23rd largest US Company by revenue and 14th largest by profit. It is 10th in Fortune's Most Admired Companies list (as of 2007). P&G is credited with many business innovations including brand management, the soap opera, and "Connect & Develop" innovation. According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion it spent is almost twice as much as General Motors, the next company on the Nielsen list. P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival. Procter & Gamble has expanded dramatically throughout its history, but its headquarters still remains in Cincinnati. P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study. For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another.

To provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come.

P&G is its people and the values by which we live. We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Procter & Gamble will always be our most important asset. LEADERSHIP: • We are all leaders in our area of responsibility, with a deep commitment to deliver leadership results.

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• We have a clear vision of where we are going. • We focus our resources to achieve leadership objectives and strategies. • We develop the capability to deliver our strategies and eliminate organizational barriers. OWNERSHIP: • We accept personal accountability to meet our business needs, improve our systems, and help others improve their effectiveness. • We all act like owners, treating the Company's assets as our own and behaving with the Company's long-term success in mind. INTEGRITY • We always try to do the right thing. • We are honest and straightforward with each other. • We operate within the letter and spirit of the law. • We uphold the values and principles of P&G in every action and decision. • We are data-based and intellectually honest in advocating proposals, including recognizing risks. PASSION FOR WINNING • We are determined to be the best at doing what matters most. • We have a healthy dissatisfaction with the status quo. • We have a compelling desire to improve and to win in the marketplace. TRUST • We respect our P&G colleagues, customers, and consumers, and treat them as we want to be treated. • We have confidence in each other's capabilities and intentions. • We believe that people work best when there is a foundation of trust.

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The TRIPLE BOTTOM LINE CONCEPT’s application in case of P&G

Effective from July 1, 2007, the company's operations are categorized into 3 "Global Business Units" with each Global Business Unit divided into "Business Segments," according to the company's June 2007 earnings release. 1. Beauty Care •Beauty segment •Grooming segment 2. Household Care •Baby Care and Family Care segment •Fabric Care and Home Care segment 3. Health & Well-Being •Health Care •Snacks, Coffee and Pet Care

Management and staff
Current members of the board of directors of Procter & Gamble are: Norman Augustine, Bruce Byrnes,...
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