INTERNSHIP REPORT ON
How strong brand building is leveraged through efficient operation in the market Prepared For Ms. Syeda Shaharbanu Shahbazi Lecturer BRAC Business School By Sumnum Sultana ID-06304059 BRAC Business School
BRAC University DATE OF SUBMISSION:: 08-12-2010 DATE OF SUBMISSION 08-12-2010
LETTER OF TRANSMITTAL LETTER OF TRANSMITTAL
December 9, 2010 Ms. Syeda Shaharbanu Shahbazi Lecturer School of Business BRAC University.
Subject: Submission of internship report Dear Madam, I would like to take this opportunity to thank you for the guidance and support you have provided me during the course of this report. Without your help, this report would have been impossible to complete. With deep gratitude, I also acknowledge the help provided by Ms. Quazi Munira Rahman, Customer Development Manager, for providing me utmost supervision during my internship in the organization. To prepare the report I collected what I believe to be most relevant information to make my report as analytical and reliable as possible. I have concentrated my best effort to achieve the objectives of the report and hope that my endeavor will serve the purpose. The practical knowledge and experience gathered during report preparation will immeasurably help in my future professional life. I request you to excuse me for any mistake that may occur in the report despite of my best effort. I would really appreciate it you enlighten me with your thoughts and views regarding the report. Also, if you wish to enquire about an aspect of my report, I would gladly answer your queries. Thank you again for your support and patience. Yours Sincerely, Sumnum Sultana ID-06304059 BRAC Business School
Prosperous conclusion of any course requires support from various personnel and I was fortunate to have that support, direction, and supervision in every aspect from my teacher, Unilever officials and friends. First of all I would like to thank beyond measure grace and deep kindness of the Almighty Allah. I like to express my deep sense of thankfulness to my supervisor of Internship Program Ms Sayeda Shaharbanu Shahbazi, lecturer, BRAC University for her frank encouragement as well as guidance in preparing this report. I acknowledge my gratitude to Ms. Quazi Munira Rahman, Customer Development Manager for her help and valuable suggestion from time to time and for being my supervisor in the host organization in achievement of my internship program as well as preparing the report. And I would also like to thank to Ms. Tanvira Choudhury, HRT Manager, for their kind cooperation. I also show my utmost gratitude to all the officials of Unilever Bangladesh Limited. The speed and helpfulness of the officers really helped me in obtaining the necessary information in time. I would also like to thank Mr. Mizanur Rashid, Customer Development Director of Unilever Bangladesh Limited who made the door of Unilever wide open for me.
EXECUTIVE SUMMARY EXECUTIVE SUMMARY
Unilever is an Anglo-Dutch company, with a history of grand operation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever Bangladesh Ltd is one of the world’s most successful fast moving consumer goods manufacturing companies with local manufacturing facilities, reporting to regional business groups for innovation and business results. Unilever brands are trusted everywhere and, by listening to the people who buy them, they've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. Unilever Bangladesh Limited has five departments to carry out all the organizational functions. I was appointed in Customer Development Department Headed by Customer Development Director (CDD) as an...