Csr of Star Cement

Topics: Corporate social responsibility, Social responsibility, Business ethics Pages: 10 (3340 words) Published: March 16, 2013
Corporate Social Commitment – Sustainable Development

Star Cement gives prime importance to sustainable development for sustainable economic performance in the entire North East, India. CMCL is committed to communities in remote areas of our geographical map where the company essentially operates. In this region of North East, CMCL has undertaken number of initiatives under its corporate social responsibility programme for the upliftment of society culture and employability of this region. The major initiatives are Project Employability, Project Housing, Project Education, Project Hospital & Medicines.

Project Employability

Star Cement gives equal importance of employability for the locals at this region. Project Employability focuses on creating sustainable livelihoods for local communities at Lumshnong and its adjoining villages. The concept of the project is to build communities that are more skilled and capable of sustaining themselves independently by capitalizing on the company’s expertise, knowledge and competencies, rather than merely providing continued financial support. It directly provides solutions to the critical community problem of unemployment, through a method, which is “development” oriented and lays the foundation for long term success of the society. In brief, the objective is to equip the community members with skills and knowledge that make them employable.

Time and again Star Cement provides equal opportunity to local community youths to participate in employment interviews at own skill sets as well as provide proper grooming methods by attending professional training classes at Lumshnong Plant premises by conducting classes “Prayas”. Star Cement also employs local community youths working at local contractors providing them ample opportunity to grow in this competitive world.

Project Housing

The objective of Project Housing is to promote and enhance the use of cement in houses at this remote North-East Meghalaya & neighboring states in order to provide safe and comfortable habitats. Since 60% of the population in this part of the country live in rural areas, the project is largely geared to meet rural housing & backward community shelters.

The current use of cement in the rural population is abysmally low. An overwhelming majority of rural homes are "wooden or mud” in nature and are built of mud, thatch, bamboo etc. The Indian census 2001 has revealed that less than 12% of roofs and 22% of floors in the rural areas are made of cement/ concrete.

Star Cement Project Housing, which we initiated during 2004-05 incorporating modern technology, has become our priority area. The goal of the project is to design safe houses with our latest technology and our skilled manpower, which are replete with basic amenities and provide a platform for its replication across geographies.

Project Education

Star Cement committed to provide literacy and education to all communities of this region. In its quest for literacy and education in this region it has opened a school at its Lumshnong, Plant Campus. It has tied up with leading Educational Trust (Vidya Bharati Education Trust) to name its school as “ CMCL – Vidya Bharati School Lumshnong”. It is affiliated to Central Board of Secondary Education, New Delhi pattern of course curriculum. At present it caters up to VIIth class, of around 100 students comprising of own employee’s children and local community children from Lumshnong village and its adjoining villages.

Project Hospital

Being located in a remote area with the closed developed cities like Shillong and Silchar at a minimum distance of 110 kms from the site, it becomes critical for us to provide for medicines and a hospital. In its strive for health and safety, Star Cement made major contribution in building and developing a community Hospital within the plant premises. The Company opened its doors to local communities and its...
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