Csr of Procter and Gamble

Topics: Social responsibility, Drinking water, Procter & Gamble Pages: 9 (2375 words) Published: November 30, 2011
CSR of Procter and Gamble
Procter and Gamble thinks:
That Sustainable development is a very simple idea. It is about ensuring a better quality of life for everyone, now and for generations to come. In that sense they work hard to make this values, policies, principle and statement of purpose part of live of its employees….

Using this graph as a conciliator and a stheirce of unity among its values, laws, codes of conduct and international (by line of business) and ultimately concerned with what the expectations that society expects


Procter and Gamble, in his report emphasizes sustainability in its 5 core values which is installed in each of its workers, to make them leaders sensitized with the company.

Here you will find the verbatim transcript of what is meant by each of these values to them as a company.

P&G is its people and the values by which they live.

P&G People
They attract and recruit the finest people in the world. They build their organization from within, promoting and rewarding people without regard to any difference unrelated to performance. They act on the conviction that the men and women of P&G will always be their most important asset.

They are all leaders in their area of responsibility, with a deep commitment to deliver leadership results. They have a clear vision of where they are going. They focus their restheirces to achieve leadership objectives and strategies. They develop the capability to deliver their strategies and eliminate organizational barriers.

They accept personal accountability to meet the business needs, improve their systems and help others improve their effectiveness. They all act like owners, treating the Company’s assets as their own and behaving with the Company’s long-term success in mind.

They always try to do the right thing. They are honest and straightforward with each other. They operate within the letter and spirit of the law. They uphold the values and principles of P&G in every action and decision. They are data-based and intellectually honest in advocating proposals, including recognizing risks.

Passion for Winning
They are determined to be the best at doing what matters most. They have a healthy dissatisfaction with the status quo. They have a compelling desire to improve and to win in the marketplace.

They respect their P&G colleagues, customers and consumers and treat them as they want to be treated. They have confidence in each other’s capabilities and intentions. They believe that people work best when there is a foundation of trust.

Statement of Purpose

They work on giving the people the best quality of products they can using this phrase “They will provide products and services of superior quality and value that improve the lives of the world’s consumers.”

As a result, consumers will reward us with leadership sales, profit and value creation, allowing their people, their shareholders, and the communities in which they live and work to prosper.


These are the Principles and supporting behaviors which flow from P & G Purpose and Values.

1.They work on showing respect for “All Individuals “

For this statement they use this code:
• They believe that all individuals can and want to contribute to their fullest potential. • They value differences.
• They inspire and enable people to achieve high expectations, standards and challenging goals. • They are honest with people about their performance. The Interests of the Company and the Individual are Inseparable.

2.They also think that doing what is right for the business with integrity will lead to mutual success for both the Company and the individual

In that sense they use this code:
• They enctheirage stock ownership and ownership behavior. They are Strategically Focused in Their Work • They operate against clearly articulated and aligned objectives and strategies. • They only do work and...
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