Csr of Mnc

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Table of Contents
INTRODUCTION1
UNILEVER2
PHILANTHROPY DETAILS2
CSR IN BUSINESS PROCESS3
DEALING WITH SUPPLIERS3
CONTRIBUTING TO THE COMMUNITY4
REDUCTION IN ACCIDENT RATE4
SOURCING OF RAW MATERIAL4
SIGNATORY ISSUES5
AWARDS5
UNILEVER IN INDIA5
PROJECT SHAKTI5
SANJIVINI6
PROCTER & GAMBLE6
PHILANTHROPY DETAILS7
CSR IN BUSINESS PROCESS8
CSR: COMPANY POLICIES9
INDUSTRY ANALYSIS (FMCG)10
CITIGROUP INC.11
PHILANTHROPY DETAILS11
FINANCIAL LITERACY11
Microfinance12
Community Relations12
‘Plant-a-Tree’ initiative12
CSR IN BUSINESS PROCESS12
Diversity12
Technology13
Climate Change13
Environment and Social Risk Management Policy (ESRM)14
SIGNATORY INITIATIVES14
HSBC15
CSR AT HSBC15
GLOBAL EDUCATION PROGRAMMES16
INDUSTRY ANALYSIS (BANKING)18
VODAFONE19
CSR IN BUSINESS PROCESS19
COMPLIANCE WITH GRI GUIDELINES22
CONCLUSION23
REFERENCES24

Introduction
Within the world of business, the main “responsibility” for corporations has historically been to make money and increase shareholder value. Although for decades, business has also been engaged in charity, philanthropy, and civic activities including social investments in health. Many times these investments were less than strategic, and were not directed to real social change. Is then Corporate social responsibility planting trees in some vague corner of the world or supporting a certain cause? Today, business understands “doing well by doing good,” In the last few years, a movement defining broader corporate responsibilities– for the environment, for local communities, for working conditions, and for ethical practices–has gathered momentum and taken hold. The era of new corporate responsibilities have emerged. Corporate social responsibility (CSR) is about how businesses align their values and behavior with the expectations and needs of stakeholders - not just customers and investors, but also employees, suppliers, communities, regulators, special interest groups and society as a whole. CSR demands that businesses manage the economic, social and environmental impacts of their operations to maximize the benefits and minimize the downsides. CSR is not only about fulfilling a duty to society; it should also bring competitive advantage. Through an effective CSR programme, companies can: •improve access to capital

sharpen decision-making and reduce risk
enhance brand image
uncover previously hidden commercial opportunities, including new markets •reduce costs
attract, retain and motivate employees
But in India most of the CSR Activities are philanthropic in nature, but globally it forms only a small percentage of total CSR. What if Indian companies also started looking at CSR as more than money donations and can we push them. this where CSRidentity is positioning itself. CSRIdentity is a resource that can be used to

teach managers and to-be-managers about "the real" CSR
provide a tool/resource/database for CSR depts to refer to for CSR activities •Highlight "good" CSR practices from cos.to motivate them •use this to motivate Indian cos to match global standards CSRidentity.com Services

a.Project identity for the corporate
b.Project identity for the brands
c.NGO Research
d.CSR Research
The first purpose of CSRidentity.com is to build capacity of the corporates on CSR. And the second purpose is to help corporates project their identity. The portal takes the mode of information, research, analysis, views and interviews. It invites thought leaders to share a path which can be followed by others, share innovations in business, and share what went wrong. And while doing this, it will ensure that corporates think of the larger purpose than being myopic money makers. CSRidentity.com has rich information on CSR in philanthropy, CSR in business processes, CSR policies, Global trends in CSR ... It plan to share CSR case studies of all the global fortune 500 companies, leading 200 Indian...
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