* Corporate social responsibility is a form of corporate self-regulation integrated into a business model. * CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. * The goal is embrace responsibility for, and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. * Furthermore, CSR-focused businesses would proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a triple bottom line: people, planet, profit.
* ITC Limited- public conglomerate company headquartered in Kolkata, India. * Its turnover is $6 billion and a market capitalization of over $22 Billion. * The company is currently headed by Yogesh Chander Deveshwar. It employs over 26,000 people at more than 60 locations across India and is listed on Forbes 2000. * ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. * ITC's aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world of its size and diversity to be 'carbon positive', 'water positive' and 'solid waste recycling positive.' In addition, ITC's businesses have created sustainable livelihoods for more than 5 million people, a majority of whom represent the poorest in rural India.
e-Choupal rural digital-physical infrastructure
* ITC’s globally awarded e-Choupal initiative is a powerful illustration of a unique business model that delivers large societal value by co-creating rural markets with local communities. * The e-Choupal digital infrastructure enables even small and marginalized farmers in rural India, who are de-linked from the formal market to access relevant knowledge, market prices, weather information and quality inputs to enhance farm productivity, quality and command better prices- making them more competitive in the national and global markets. * Customized agri-extension services and farmer training schools through a focused programme- “Choupal Pradarshan Khet”- enable farmers to access best practices in agriculture and improve productivity. * Together, the digital-physical-human infrastructure has led to the creation of an efficient two-way channel- raising farmer incomes and productivity, transforming rural communities into vibrant markets. Social and Farm Forestry
* ITC procures woold pulp for its Paper and Paperboards business from renewable plantations cultivated by tribals and farmers on their private wastelands. * ITC invested in extensive R & D to create clonal saplings which apart from being disease resistant, grow much faster and in harsher conditions. * A large number of tribals and marginal farmers have benefited by growing these pulpwood saplings on their private wastelands. * ITC’s paperboards business is a willing buyer of their produce, whilst the growers are free to sell to the highest bidder in the open market. * ITC could have taken the easier route by importing pulp, rather than a more difficult route of mobilizing tribals and marginal farmers which involved long gestation and substantial investment exposure. * However, the adoption of this more challenging route has not only created a source of sustainable livelihoods for a large number of disadvantaged sections of society, but has also brought a multiplicity of benefits by creating a large green cover that contributes...
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