Csr of British American Tobacco Bangladesh

Only available on StudyMode
  • Topic: Corporate social responsibility, Tobacco, Social responsibility
  • Pages : 20 (6816 words )
  • Download(s) : 161
  • Published : November 3, 2011
Open Document
Text Preview
Corporate Social Responsibility (CSR) of British American Tobacco Bangladesh (BATB)

Prepared by: Sadia Zerin
ID: 41119022
Department: Marketing

Submitted to
Dr. Tunajjina Mehzabin
Assistant Professor
Faculty of Business Studies
University of Dhaka
Date: 6/4/2011
Corporate Social Responsibility (CSR) of British American Tobacco Bangladesh By
Sadia Zerin
ID: 41119022

has been approved
April, 2011

Dr. Tunajjina Mehjabin
Assistant Professor
Faculty of Business Studies
University of Dhaka
6th April, 2011

Tunajjina Mehjabin
Assistant Professor, Faculty of Business Studies
University of Dhaka, Bangladesh

Madam
I want to submit my business report on “Corporate Social Responsibility (CSR) of British American Tobacco Bangladesh (BATB)”. I am submitting this report as a partial fulfillment of MKT 511(Organizational Behavior). This report is going to provide valuable information about the CSR activities of British American Tobacco Bangladesh. Therefore, I need your kind attention to assess my report considering the limitations of the study. Your kind suggestion will encourage me to perform better research work in future. Yours sincerely,

Sadia Zerin
ID# 41119022

TABLE OF CONTENTS

Executive Summary ........................................................................................................................6 1.0 Introduction................................................................................................................................7 2.1 Objective of The Study .................................................................................................8 2.2 Limitations of The study...............................................................................................8 2.0 What is Corporate Social Responsibility...................................................................................9 3.3 Theories to Analyze and Explain Corporate Social Responsibility………………….10 3.4.1 Stakeholder Theory………………………………………………………10 3.4.2 Social Contracts Theory………………………………………………….10 3.4.3 Legitimacy Theory……………………………………………………….11 3.4 Consumer Evaluation of CSR………………………………………………………..11 3.0 Key Drivers of CSR in Bangladesh………………………………………………………….12 4.0History of British American Tobacco Bangladesh…………………………………………..14 4.0 CSR Activities of BATB.........................................................................................................16 5.2 Social Reporting...........................................................................................................17 5.3 Contribution to Environmental Management..............................................................18 5.4.1 Afforestation..............................................................................................19 5.4.2 Alternative to Wood Fuel...........................................................................20 5.4.3 Fertiliser.....................................................................................................20 5.4.4 Soil Conservation.......................................................................................20 5.4.5 Product Waste & Factory Emmision.........................................................21 5.3 BAT CSR towards its Human Resource..................................................................... 22

DEVELOPME5.3.1 Providing Facilities.......................................................................................23 5.3.2 Motivating Employees..................................................................................24 5.3.3 Removal of Barriers......................................................................................25 5.3.4 Reward System.............................................................................................25 6. Tobacco Industry and...
tracking img