Thank you for taking the time to read the Mazda Sustainability Report 2011. Mazda plans and implements CSR (corporate social responsibility) initiatives with the aim of contributing to the development of a sustainable society. Mazda actively discloses information on its corporate attitude and CSR approach through this report because the Company recognizes that sharing its thoughts with all the stakeholders is one of its most important responsibilities. In order to promote more effective communication with the stakeholders, Mazda invites you to share your ideas and opinions via the enclosed questionnaire, its global website, or any opportunity you may have to speak to its employees directly.
The Origin and Meaning of “Mazda”
The Company’s name, “Mazda,” derives from Ahura Mazda, a god of the earliest civilizations in western Asia. The Company has interpreted Ahura Mazda, the god of wisdom, intelligence, and harmony, as a symbol of the origin of both Eastern and Western civilizations, and also as a symbol of automotive culture. It incorporates a desire to achieve world peace and the development of the automobile manufacturing industry. It also derives from the name of the Company’s founder, Jujiro Matsuda.
To create new value, excite, and delight our customers through the best automotive products and services.
Roles and responsibilities
With passion, pride, and speed, we actively communicate with our customers to deliver insightful automotive products and services that exceed their expectations.
Mazda Brand Symbol
The brand symbol expresses Mazda’s dedication to continuous growth and improvement. It is a symbolic development of the Mazda “M,” and shows the Company stretching its wings as it soars into the future. (Established in June 1997)
The values Mazda seeks to produce
We value integrity, customer focus, creativity, and efﬁcient and nimble action, and respect highly motivated people and team spirit. We positively support environmental matters, safety, and society. Guided by these values, we provide superior rewards to all people associated with Mazda.
Mazda Corporate Mark
With the introduction of Corporate Identity (CI) in 1975, Mazda developed its corporate mark as a symbol for Mazda’s communications. It was later positioned as an easy-to-read corporate mark, in line with the establishment of the brand symbol in 1997. (Established in 1975)
In 1999, Mazda evolved its existing management philosophy into its current Corporate Vision. Comprising the three key elements of Vision (corporate objectives), Mission (corporate roles and responsibilities), and Value (the values Mazda seeks to produce), this Corporate Vision deﬁnes the goals of the company and its employees, their roles and responsibilities, and the sense of values the Company embraces in pursuit of its targets.
Mazda Brand Statement, “Zoom-Zoom”
Mazda’s creativity and innovation continuously delivers fun and exhilarating driving experiences to customers who remember the emotion of motion ﬁrst felt as a child.
Sustainability Report 2011
Centering on the six areas of environmental protection, customer satisfaction, respect for people, social contributions, compliance, and information disclosure, all of which comprise Mazda’s CSR activities, information is reported in two sections: the “Storybook” section and the “Data” section. Storybook section: Covering the three important themes of environmental protection, social contributions, and respect for people, Mazda conveys its corporate attitude and approaches by optimally incorporating the voices of its employees to make this section readable and easy to understand. Data section: A report of efforts undertaken in all six themes of CSR initiatives, centering on targets and results.
1 Preface 3 Mazda Group Proﬁle STORYBOOK