a. Why do CSR and the alcohol industry seem to be incompatible?
Corporate social responsibility is a form of corporate self-regulation by which companies take into account the impact of their activities on the environment, consumers and all the members of the public sphere. But how is it possible to include public interest into corporate decision-making in the alcohol industry?
* What does Corporate Social responsibility mean?
Corporate Social Responsibility is about how companies manage the business processes to build an overall positive impact on society. According to "Making Good Business Sense" by Lord Holme and Richard Watts and published by the World Business Council for Sustainable Development, "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large". If the other aspects of corporate social responsibility are about doing what you do right, then the marketplace issues are about doing the right thing. Doing the right thing can be the single most important aspect of the business of a company in terms of securing its longer-term viability. In this perspective, companies have to evaluate the costs they impose on society and to approach the selling process with integrity and honesty, trying to operate in an ethical way. The main aim of this type of policy is to satisfy the growing demand of the consumers not only on quality and price but also on brand values that match with their own. The reputation of a brand is tightly related to this. There is also a benefit for investment. An increasing number of investment companies look for safe investments and define these in terms of good management of intangibles. This is related to the growing importance of socially responsible investment that excludes shares in companies operating unethically. A company,...
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