CSR, the abbreviation of corporate social responsibility, which now is becoming one of the basic scales of measuring the operation of corporations is up to standard or not. It first came into common use was in 1960s. It does not have an accepted definition yet, but refers to the operation of corporations had reach of beyond the standard which set by moral, law and public, and corporations also need to considerate about the influence to their stakeholders when they involve in commercial activities.
As corporations think the profit is the most important thing, CSR was not be maximized at first. Along with the developing of economy, marketing conceptions have changed. As a social subject, for getting more benefits, a corporation should think about not only its own profit, but also public benefit. Therefore, the awareness of efficiency, quality and competition has growing stronger, and CSR became an important part of the strategies of company competition.
In 1999, Kofi Annan came up with the Globe Compactprogram, and officially launched in 2000. The UNGC program called corporations abides by in the human rights, labor, and environment and etc. at all nine basic rules. This compact made corporations became partners with UN, ILO, and some NGOs, and built a more wide and harmonious market. The destination of the compact is arousing the whole world corporations join the activities that decrease the negative side of globalization, and increase more positive influences.
In China, CSR becomes universal now. While the development of globalization, CSR in China turned more voluntary and non-profitable. You may never hear about Wenchuan, a small town in Sichuan province in China, had suffered the worst earthquake in 2008. At that time, many Chinese and foreign corporations extended their hands. According to incomplete statistics, more than 120 corporations donated amounted to 325.2million RMB, 2.1million Hongkong dollar. The whole price of donation...