Research the drivers that are pushing organisations to take an increasing interest in corporate social responsibility (CSR) and business ethics. Give examples from your own and other organisations of the organisational responses to these drivers and make recommendations to move the organisation, or your part of it forward in relation to these two topics.
This paper examines the drivers of environmental aspects of CSR and the role that TfL has in driving CSR and business ethics. It considers the roles that public and private organisations as well looking at recent and future trends.
Research and the need
Transport for London
In order to discuss a paper, a clear definition of business ethics and CSR needs to be considered.
There are many definitions of “ethics”. Chambers English dictionary defines it as “a system of morals” and “rules of behaviour”, Connock and Johns (1995) define business ethics with the following three elements: -Fairness
-Deciding what is right and wrong
-The practices and rules which underpin responsible conduct between individuals and groups
An understanding from the reading material suggests that business ethics can therefore be defined as written and unwritten codes of principles and values that govern decisions and actions within a company. An organisation’s culture sets standards for determining the difference between good and bad decision making and behaviour. Therefore in the most basic terms, a definition for business ethics boils down to knowing the difference between right and wrong and choosing to do what is right. The phrase 'business ethics' can be used to describe the actions of individuals within an organisation, as well as the organization as a whole.
The Confederation of British Industry defines CSR as ‘the acknowledgement by companies that they should be accountable not only for their financial performance, but for the impact of their activities on society and/or the environment’. Basically, it concerns the choices of how they do business, based on principles as well as profit, how businesses align their values and behaviour with the expectations and needs of stakeholders - not just customers and investors, but also employees, suppliers, communities, regulators, special interest groups and society as a whole. CSR describes a company's commitment to be accountable to its stakeholders.
CSR touches on a broad range of business concerns, including health and safety, HR, the environment and sustainable development. It can also involve getting involved with a particular cause and offering financial support, staff time and commitment, publicity or any other type of help.
In general CSR or business responsibility can be described as an approach by which a company: ·recognises that its activities have a wider impact on the society in which it operates; and that developments in society in turn impact on its ability to pursue its business successfully; ·actively manages the economic, social, environmental and human rights impact of its activities across the world, basing these on principles which reflect international values, reaping benefits both for its own operations and reputation as well as for the communities in which it operates, ·seeks to achieve these benefits by working closely with other groups and organisations - local communities, civil society, other businesses and home and host governments
For the purpose of this essay, a definition of business ethics and CSR is an organisations commitment to be accountable to its stakeholders on a range of concerns identifed above and as well as knowing the difference between right and wrong.
Existing research: The Drivers
Almost half of the world’s largest companies believe employee motivation is a key driver...