Faculty of Business Studies
Department of Marketing
CSR Activities of Rahimafrooz Group
Professor Dr. Anisur Rahman
Nadeem Nafis – 41119044
Table of Contents
What is CSR
Compendium about the studied company
Rahimafrooz (Bangladesh) Limited
Rahimafrooz Accumulators Limited
Rahimafrooz Batteries Limited
Rahimafrooz Globatt Ltd.
Rahimafrooz Distribution Ltd.
Rahimafrooz CNG Ltd.
Rahimafrooz Renewable Energy Ltd.
Rahimafrooz Energy Services Ltd.
Rahimafrooz Superstores Ltd.
Rahimafrooz’s corporate social responsibility (CSR) overview Rural service foundation (RSF)
The Dhaka project
How Dhaka project works?
RSF model school & college
RSF IT center
Make road safer
3R – Reduce, Reuse & Recycle
What is Social Responsibility & CSR?
Business firms conduct activities to produce goods and services to generate profits. Obviously these activities greatly affect our society. Thus, social responsibility is the awareness that business activities have an impact on society and considering of that impact by firms in decision making
There is no consensus in and out of business about meaning of social responsibilities. In the classical point of view, a business is acting in a socially responsible manner if it strives to utilize as efficiently as possible the resources at its disposal in producing the goods and services that society wants at prices consumers are willingly to pay. Thus social responsibility refers to an obligation, a liability, social consciousness, corporate legitimacy, charitable contribution and so on.
According to Bowen H.R. “Social responsibility is the obligation of businessmen to pursue those policies, to make those decisions, or to follow those line of actions which are desirable in terms of objectives & values of society”
And in this line of action Bangladesh Government made a policy to do Social responsibility works in the banner of Corporate Social Responsibility (CSR) applicable for all types industry for the welfare of this nation.
And in this context Rahimafrooz (Bangladesh) Limited is doing there CSR activities through out the nation in a superb way.
Compendium of the studied group
Over the decades, Rahimafrooz has grown in size, scale, and diversity. The Group today has Eight Operating Companies (SBUs), a few other business ventures, and a non-profit social enterprise. As of 2009, the Group currently employs more than two thousand people directly and a further twenty thousand indirectly as suppliers contractors, dealers and retailers. Rahimafrooz operates in four broad segments – Storage Power, Automotive and Electronics Division, Energy & Retail
Rahimafrooz strengthened our market leadership at home while reaching out to international markets. Ranging from automotive aftermarket products, energy and power solutions, to a world class retail chain – the team at Rahimafrooz is committed to ensuring the best in quality standards and living the Group’s five core values – Integrity, Excellence, Customer Delight , Innovation and Inspiring People.
Rahimafrooz has been a partner in the development journey of this nation for more than fifty-five years now. They set themselves the highest standards in responsible corporate behavior and their passion for success is aligned with the development of the country journey of Bangladesh. Rahimafrooz is committed to playing a leading role in driving growth, prosperity, ethical values and social responsibility. They continue to serve their customers through unparalleled quality excellence and service superiority. Their business success has been complemented by their commitment to the environment, society and community.
At Rahimafrooz, they says – ‘enriching lives...