Csr Activities of British American Tobacco Bangladesh

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CSR Activities of British American Tobacco Bangladesh (BATB) Bangladesh Scenario since 1971: Based on the 2009 CSR Report Course: Business Communication
Course Code: BUS 231

PREPARED FOR
Ashraf U Bhuiyan
Senior Lecturer
Department of Business Administration

PREPARED BY
Md. Kawsar Mannan
ID No # 2009-1-10-110
Section: 06
Department of Business Administration
14 December 2010
East West University

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11 August 2010

To

Ashraf U Bhuiyan
Senior Lecturer
Department of Business Administration
East West University
43, Mohakhali C/A, Dhaka-1212

Subject - Submission of the report “CSR Activities of British American Tobacco Bangladesh (BATB) - Bangladesh Scenario since 1971: Based on the 2009 Year End CSR Report”

Sir,

I am the student of BUS-231 of your section 06. You instructed me to conduct a report on the topic of my choosing according to the basics of report writing. You instructed me to submit it on or before December 14, 2010. I would like to inform you that I have incorporated my own original ideas, collected data from various individuals, internet websites, newspapers etc & have prepared a report based on the CSR activities of BATB in Bangladesh since 1971 according to your teachings. I am presenting the established brand report to you for your consideration.

I have tried my best to make the report as accurate as possible. I would like to thank for the necessary teachings and consulting you provided into preparing this report. I hope that you will consider it and oblige thereby.

Your Sincerely

--------------------------

Md. Kawsar Mannan
ID No# 2009-1-10-110
Department of Business Administration
East West University
Dhaka

TABLE OF CONTENTS

TOPIC PAGE NO

EXECUTIVE SUMMARY … … … … … VI

1.0. INTRODUCTION

1.1. Origin of the report … … … … … 1

1.2. Methodology … … … … … 1

1.3. Limitations … … … … … 1

2.0. WHAT IS CORPORATE SOCIAL RESPONSIBILITY … 1

3.0. OVERVIEW OF BATB

3.1. Genesis of BATB … … … … … 2

3.2. Mission, Vision & Slogan … … … … 3

3.3. Four Guiding Principles … … … … 3

3.4. Rewards Received for CSR Activities … … 4

4.0. CSR TOWARDS EMPLOYEES

4.1. Motivational Goal Setting … … … … 4

4.2. Fair Treatment of the Workers … … … 5

4.3. Motivating through Generous Rewards … … 5

4.4. Training to Win … … … … 5

5.0. CSR TOWARDS LOCAL COMMUNITY

5.1. Educating the Rural Community … … … 6

5.2. Assisting the Agriculture Industry … … … 6

TOPIC PAGE NO

6.0. CSR TOWARDS THE GOVERNMENT OF BANGLADESH

6.1. Sustaining the Environment … … 7

6.2. Initiating the Afforestation Programs … 7

6.3. Activities in Medical Causes … … … … 7

6.4. Activities during Natural Disasters … … 8

6.5. Marketing Responsibly … … … 8

7.0. CSR TOWARDS CUSTOMERS

7.1. Discouraging Youth Smoking … … … 9

7.2. Warning About Possibility of Health Hazards … 9

7.3. Developing Low-Risk Products … … … 10

8.0. CSR TOWARDS SUPPLIERS

8.1. Stimulating Local Economy & Poverty Alleviation … 10

8.2. Assisting the Tobacco Farmers … … … 10

8.3. Endowing with Medical Facilities … … … 10

9.0. CSR TOWARDS INVESTORS

9.1. Fairly Treating the Shareholders … … … 11

10.0. PUSHING CSR TO THE NEXT LEVEL … … 11

11.0. BIBLOGRAPHY … … … … … … 13

EXECUTIVE SUMMARY

Corporate social responsibility (CSR) refers to the form of corporate self-regulation incorporated into a business model. In the increasingly conscience-focused marketplaces of the 21st century, the demand for more ethical business processes and actions (known as ethicist) is increasing. Simultaneously, pressure is applied on industry to improve business ethics through new public initiatives and laws.

British American Tobacco Bangladesh (BATB)...
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