Crustless Bread
Business Plan- Crustless Bread
The Product:
Currently the bread available in market (brown or white) comes with crust which is usually cut before any preparations of bread. This leads to wastage of bread and materials required to prepare bread. This is a value loss for customers. Bread is consumed in variety of food preparations for lunch, snacks, breakfast, dinner. People of all age group prefer having crustless bread. Commonly, toast bread is baked in a normal oven and the crust is removed after the baking process. This is an enormous waste of raw materials and energy, highly problematic economically as well as ethically. As a result, we propose to manufacture crustless bread minimizing the wastages and capitalizing on demand for crustless bread across the taste preferences.
Customers:
Our first target group will be children who are picky about what they eat and parents want to give them that for their daily nourishment needs. The second major target will be the numerous sandwich vendors in the major cities of India who require such bread to serve customer needs. The third target will be customers who generally do not like the crust of daily bread and require a product to address this need.
Objective:
* To create a product that satisfies the tastes and preferences of customers across ages. * To establish a bakery with distribution across major cities of India. * To develop more products (bakery related by the end of the fourth quarter.
Mission:
Crustless Bread Bakery aims to be a first in providing crustless bread to the people of India and eventually a range of bakery products that will stand out in the market. Customers (majority) need a product that addresses their general dislike for the crust of the bread and none have been able to provide this product in the market. We are sensitive to the needs of the children and fast food vendors and will cater to their needs for healthy, delicious baked goods. We seek fair and responsible
The Product:
Currently the bread available in market (brown or white) comes with crust which is usually cut before any preparations of bread. This leads to wastage of bread and materials required to prepare bread. This is a value loss for customers. Bread is consumed in variety of food preparations for lunch, snacks, breakfast, dinner. People of all age group prefer having crustless bread. Commonly, toast bread is baked in a normal oven and the crust is removed after the baking process. This is an enormous waste of raw materials and energy, highly problematic economically as well as ethically. As a result, we propose to manufacture crustless bread minimizing the wastages and capitalizing on demand for crustless bread across the taste preferences.
Customers:
Our first target group will be children who are picky about what they eat and parents want to give them that for their daily nourishment needs. The second major target will be the numerous sandwich vendors in the major cities of India who require such bread to serve customer needs. The third target will be customers who generally do not like the crust of daily bread and require a product to address this need.
Objective:
* To create a product that satisfies the tastes and preferences of customers across ages. * To establish a bakery with distribution across major cities of India. * To develop more products (bakery related by the end of the fourth quarter.
Mission:
Crustless Bread Bakery aims to be a first in providing crustless bread to the people of India and eventually a range of bakery products that will stand out in the market. Customers (majority) need a product that addresses their general dislike for the crust of the bread and none have been able to provide this product in the market. We are sensitive to the needs of the children and fast food vendors and will cater to their needs for healthy, delicious baked goods. We seek fair and responsible