Cruise Syllabus

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PINES CITY COLLEGES
COLLEGE OF TOURISM AND HOSPITALITY MANAGEMENT

COURSE SYLLABUS IN TM 412
1st SEMESTER SY 2011-2012

PCC PHILOSOPHY

Pines City Colleges believes that education makes a man and that a holistic education brings about the most desirable changes in an individual’s personal and professional life.

Vision of CTHRM

CTHRM envisions to be one of the top school of choice in the tourism and hospitality studies – focused on delivering exceptional education through research and productivity to the development of highly competent and committed students and graduated who will serve as ambassadors in the development and enhancement of life.

Mission of CTHRM

CTHRM aims to provide consistent and reliable quality services to our students by understanding their individual needs, clearly defining our roles and responsibilities, by empowering our staff, by demanding accountability and by measuring our effectiveness.

I. COURSE TITLE: CRUISE SALES AND MANAGEMENT

II. COURSE DESRIPTION:

This course explores the travel industry by developing an understanding of the reference materials used to market cruise for domestic and international destinations.

Course Credit:3 units lecture
Contact Hours:3 hours lecture/week
54 hours of lecture/term

III. COURSE RATIONALE
Cruising has been considered a global phenomenon; statistic shows the growing popularity of the cruise industry. This course aims to study the essential feature of cruises and how it contributes to the Tourism Industry. IV. COURSE OBJECTIVES

By the end of the course, students should be able to:
1. Analyze the past, present and future of the cruise industry; 2. Analyze the services of the cruise industry from a traveler’s perspective. Identify routes, schedules, fare specials, and vacation packages; 3. Reflect on the issues affecting the cruise line industry and explain the psychology of selling cruises to prospective clients; 4. Observe the importance of capitalizing in the sale of cruise vacation packages to a much wider audience; and 5. Exert effort in producing cruise brochures in relation to the travel.

V. COURSE CONTENT
UNIT 1. Contemporary Cruise Operations
3 hours – June 16-17, 2011

A. Specific Learning Objectives: At the end of the unit, the students should be able to:

1. Define elements of cruising.
2. Identify the history of cruising.
3. Critically reflect on the image of cruising and consider different types of cruises. 4. Discuss the scale and scope of the cruise market.

B. Topics

1. The Elements of Cruising
2. A History of Cruising
3. The Image of Cruising
4. The Cruise Market
5. Cruise Brands
Reference
Gibson, pp. 1-21
Graham, pp. 9-19
Mancini, pp. 1-13
Vladimir, pp. 1-33

UNIT 2. Selling Cruises and Cruise Products
6 hours – June 23-24, 30-July1, 2011

A. Specific Learning Objectives: At the end of the unit, the students should be able to:

1. Carry out a cruise reservation.
2. Analyze six types of experienced cruisers.
3. Propose an effective cruise solution to most clients’ needs.

B. Topics

1. The Market
2. The Cruise Operators
3. The Travel Agent
4. Loyalty
5. The Cruise Product
6. Brand Values and Vessel Classification
Reference
Cartwright, pp. 53-125
Gibson, pp. 17-32
Mancini, pp. 15-26

UNIT 3. Cruise Geography
21 hours – July 7-8, 14-15, 21-22, 28-29, August 4-5, 11-12, 18-19, 2011

A. Specific Learning Objectives: At the end of the unit, the students should be able to:

1. Describe the importance of geography to cruising.
2. Define the world’s major cruise regions and itinerary patterns. 3. Identify each region’s seasonal patterns.

B. Topics

1. Primary Cruising Regions: The Caribbean
2. Eastern Caribbean: The Bahamas
3. Western Caribbean
4. Southern Caribbean
5....
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