Cruise Industry

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CRUISE TOURISM

Student’s name:
Rarenko Daria
Module Tutor:
Ms. L. Philippatos
FP - MA
Module Title:
Academic Writing
Date of submission:

“ Old and young , we are all on our last cruise.”
Robert Louis Stevenson (http://www.brainyquote.com)

Summary
The aim of this report is to present and analyze one of the most popular fields of international tourism, cruise tourism. There is specific reference to the history of cruise tourism, an extensive analysis of the forms of cruise tourism and the most famous global cruise lines. Furthermore, in this report we have examined and presented in the form of charts and graphics the kind of guests that prefer cruising to other forms of tourism. Specifically, we have referred to their age groups, financial and social background, nationalities and have come to the conclusion that the most popular gender of cruise tourists is female (60%). The families (80%) are more interested in cruisers then workers of full- time (60%) and students (70%). We are found out that cruisers primarily travel with: their spouse (80%), children under age of 18 (25%), their friends (15%). We also examined that cruisers indicate their return for land-based vocations as: Caribbean (50%) and The Bahamas (15%). In the same way we found out that cruisers spend approximately 1,770 $ per person per week and other vocations as compared to non-cruise vocations who spend an average of 1,200 $.

Table of Contents
1. Introduction………………………………………………………………………………… 1 2. Definitions………………………………………………………………………….. 3. History of Cruising………………………………………………………………………... 4. Types of Cruises………………………………………………………………………………. 4.1 Family Cruises…………………………………………………………………. 4.2 Couples Cruises…………………………………………………………………. 4.3 Seniors Cruises………………………………………………………………….. 4.4 Singles Cruises………………………………………………………………….. 4.5 Gay and Lesbian Cruises…………………………………………………………… 4.6 World Cruises………………………………………………………………………. 4.7 Luxury Cruises……………………………………………………………………… 4.8 Cruises to Nowhere

5. Famous Cruise Lines Around the World………………………………………………….. 5.1 American Cruise Lines……………………………………………………………. 5.2 Cunard Cruise Line………………………………………………………………... 5.3 Disney Cruise Line…………………………………………………………………… 5.4 Princess Cruises Line…………………………………………………………………… 5. Cruise facts and statistics……………………………………………………………… 6. Recommendations

7. Conclusion
8. References
9. Appendixes

1. Introduction
Nowadays cruise tourism is very popular form of tourism when it comes to travelling abroad. In this report we will focus on various aspects of cruise tourism. First of all on defining of cruise tourism, then we will present it’s historically. We will focus of main features of cruise ships as like family cruisers, couples cruisers, senior cruisers, singles cruisers, gay and lesbian cruisers, world cruisers, luxury cruisers and cruises to nowhere. We include our researches of target guest group: age, nationality, social status. We will also examine the most popular global cruise liners and their kind of majority passengers. Finally, to sum up, we will come to conclusion of the report which shows us results of our research and provide recommendations from author. 2. Definitions of Cruise Tourism

Cruise tourism has lots of definitions and we will describe the most important ones. Cruising is defined as a passenger vessel operating for pleasure purposes only. The Ships are not involved in the transportation industry, like ferries or cargo ships. For the Cruiser, it is not a matter of going from A to B; the voyage is a part of a holiday package (Cartwright and Baird, 1999)

According to Mintel Leisure Intelligence Report...
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