CRUISE COMPANY PROFILE
Your guide to
Primary destinations you visit: QM2 is the only vessel regularly offering transatlantic crossings between London and New York. Starting this summer, two Cunard liners will offer round-the-world voyages from January-April each year. Next year QM2 will make her maiden world cruise and QE2 wiil offer her 25th Silver Jubilee world cruise. Both ships will meet in Sydney Harbour for a spectacular event on February 20, 2007, when QM2 will set the recofd as the biggest ship of any type ever to visit Australia. Cunard also offers cruises through Europe, Scandinavia, Caribbean and Canada. What type of experience do you offer? A classic and luxurious cruise experience on the world's grandest and most famous liners. Describe your product in 50 words. Cunard's famous and opulent liners celebrate the golden age of ocean travel. Black tie baits, sumptuous high teas served by white-gloved waiters epitomise the sophistication and traditions evident aboard QM2, QE2 and soon Queen Victoria. What is the average age of your clientele? Mostly couples, around 50 years old. What is the average length of cruise per customer? Most cruises are between six and 10 nights. What is the average cost of booking per person? Cruises lead-in from $1879 tor a six-night transatlantic cruise aboard QM2 with an average fare of $2400. What is the minimum and maximum possible cruise duration? Six-night transatlantic crossings to 108-night world cruises. What are your Unique Selling Points? • The chance to celebrate the golden age of travel aboard the world's most famous liners • The ships turn heads and create headlines wherever they go • Attentive, non-stop 'White Star" service • Grand transatlantic crossings
www.tiavetweekiy.conLau i Travel Wisely 2006
List the range of activities, facilities and entertainment onboard. Black tie balls complete with gentlemen hosts able to dance with ladies travelling solO: whitegloved afternoon teas; fine dining;... [continues]
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