Cross Culture Management in Case Euro Disneyland C

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Case Study Report

Euro Disneyland

DiChao Wu

Student Number: 3152196

Case Study

GSBS6009 – Cross-Cultural Management

Due: 2th October 2012

Lecturers: Dr Karen Tian
Table of Contents

1. Introduction
This report provides information about the critical reflection of my personal decision making situation in the workplace or a similar environment and give some suggestion about how I might have dealt these issues. In preparing the report, I revised my personal report and have a group discussion where other person’s views were considered. Following critical analysis and critical thinking about the decision making in the case, I will be like to analysis the case and my personal decision makings using the following theories: personality, values, and organizational structures and culture and so on. 2. Cultural differences between United States and France

(1) Power Distance index (PDI)
Power Distance is determined based on the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. A country with a high Power Distance score both accepts and perpetuates inequalities between people and follows a caste system which upward mobility is very limited. A low Power Distance indicates that a society does not emphasize differences in people’s status, power or wealth. Equality is seen as the collective aim of society and upward mobility is common. In Euro Disneyland’s case, it is apparent that France has more PDI than US: Disney pummeled both French governments with requests for detailed information. (2)Individualism/Collectivism

This dimension focuses on the degree to which a society reinforces individual or collective achievement and interpersonal relationships. A high Individualism score indicates that individuality and individual rights are dominant and individuals in these societies tend to form...
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