The main objective of this report is to help the ¡§International Expansion Team¡¨ of Digby to recognize the possible culture differences problem they may face while establishing their joint venture and operating business in Japan. Considering Ms. Ingrid Cremer, the project manager in charge of Japan market came from Germany, this report will give a clear comparison between Japan and Germany¡¦s business culture and recommend strategies for Digby to overcome the culture differences problem. 2.0The General Business Cultures in Japan and Germany
According to Geert Hofstede¡¦s analysis, Japan was characterized as a collectivist, high power distance, high uncertainty avoidance and masculine country. While the analysis for Germany shows their emphasis on individualism, masculinity, and uncertainty avoidance. Power distance and long-term orientation are both ranked considerably lower than the others. (www.cyborlink.com) Please also refer to Appendix A. Understanding and taking more consideration on those culture differences will help Digby in establishing a good relationship with their Japanese partners and operating effectively in an international environment. The following analysis will help Digby be aware of those significant differences.
Before go to Japan, the first issue that Digby¡¦s ¡§international Expansion Team¡¨ need to be aware is that, culturally, the Japanese tend to be somewhat introverted and indirect in their ways. German and other European¡¦s communication style is more direct than Japanese. Be warned, and do some homework will help Digby¡¦s ¡§International Expansion Team¡¨ avoid misunderstanding when doing business in Japan, in particularly Japanese¡¦s indirect expression of 'no'. Face-conscious culture
In Germany, in business discussing, openly-expressed criticism tends to be directed at aspects of the problem, project, or business; it should not be considered as personal disapproval. In contrast, in Japan, confrontations and direct criticism should be carefully avoided. For Japanese, face is a mark of personal pride and forms the basis of an individual's reputation and social status. So causing someone to lose face can be disastrous for business relationships. (www.communicaid.com). It is important for Digby¡¦s International Expansion Team to remember the face-conscious culture in Japan and think of ways for people to "save" face. For example, use indirect way to express your disagreement with other person¡¦s opinions and do not blame someone for a mistake directly. Digby¡¦s team should focus less on proving who is correct and more on how to get the job done. Interpersonal Relationship
Generally speaking, Germans separate their private life and work strictly. So business relationships in German are often based on mutual advantage, with the overall task as the central focus, and interpersonal relationships play a secondary role in business dealings. (www.communicaid.com) But in Japan, building an interpersonal relationship based on trust and mutual feeling is vital for business success. According to anecdotal evidence, when arranging a business appointment, making a personal call will be more effective than sending a letter and seen as good manners. It is possible that Digby¡¦s team will be asked some personal questions in Japan. They should be aware that it is just an attempt of Japanese to be friendly. One recommendation here for Digby¡¦s team is trying not to show discomfort with such questions. Building up a good personal relationship with Japanese partners will be very useful for the business cooperation. 3.0The Management Cultures in Japan and Germany
It is important to recognize the impact of culture on management. According to Hofstede¡¦s study, Japan was characterized as a high power distance country. The style of management would appear to be strongly authoritarian but paternal. (www.solbaram.org) In contrast, Germany has low power...