Cross Cultural Report
Content
Executive Summary Introduction Background information about China Chinese society and culture . Hofstede 's Dimensions .Ideal of female Beauty Labour market Business etiquette . Communication . Meeting . Gift-giving . Negotiation Marketing strategy Conclusion References
1. Executive summary
China is booming! No country is growing as strong as China. In 2013 the country is expected to rise to the largest trading nation in the world. The purpose of this report is to investigate the Chinese culture and provide basic information in order to develop knowledge for the international company planning to enter the Chinese market. To enter a Chinese market our company has to get to know and analyze the Chinese culture to accommodate its business culture to various trading conditions. The knowledge gained is essential for every company to generate and implement successful marketing strategies. Successful marketing and image-building in China is an extensive process and requires a planned and structured approach. Noting the regional peculiarities and corresponding adjustments to the planned target groups are necessary (Haulmann, 2011).
The objective of this study is to present the cross-cultural environment, the key issues in China. The business world becomes increasingly global consequently the interaction of people from different backgrounds is rising, therefore the need for effective cross cultural communication is essential. Cross cultural in business plays not only a vital role in building international customers, employee relations and business partnerships but also in successfully establishing the product or service in a different area of the globe.
China makes a high cognitive ability on Hofstede’s study was the Collectivism and individualism dimension. However China focuses on labors in workplace and gift giving to build relationship.
The Chinese market
Executive Summary Introduction Background information about China Chinese society and culture . Hofstede 's Dimensions .Ideal of female Beauty Labour market Business etiquette . Communication . Meeting . Gift-giving . Negotiation Marketing strategy Conclusion References
1. Executive summary
China is booming! No country is growing as strong as China. In 2013 the country is expected to rise to the largest trading nation in the world. The purpose of this report is to investigate the Chinese culture and provide basic information in order to develop knowledge for the international company planning to enter the Chinese market. To enter a Chinese market our company has to get to know and analyze the Chinese culture to accommodate its business culture to various trading conditions. The knowledge gained is essential for every company to generate and implement successful marketing strategies. Successful marketing and image-building in China is an extensive process and requires a planned and structured approach. Noting the regional peculiarities and corresponding adjustments to the planned target groups are necessary (Haulmann, 2011).
The objective of this study is to present the cross-cultural environment, the key issues in China. The business world becomes increasingly global consequently the interaction of people from different backgrounds is rising, therefore the need for effective cross cultural communication is essential. Cross cultural in business plays not only a vital role in building international customers, employee relations and business partnerships but also in successfully establishing the product or service in a different area of the globe.
China makes a high cognitive ability on Hofstede’s study was the Collectivism and individualism dimension. However China focuses on labors in workplace and gift giving to build relationship.
The Chinese market
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