Cross-Cultural Perspectives

Topics: French fries, McDonald's, Hamburger Pages: 3 (1145 words) Published: January 29, 2013
Cross-Cultural Perspectives
Joe Schmoe
ETH/316
xx July xxxx Instructors name
There are many companies that are in the spotlight today for being ethically questionable. Companies like Halliburton and their Iraq war exclusive rights because of Former Vice-President Dick Cheney. Chevron was also in the spotlight with being accused of dumping 18 billion gallons of toxic waste in the Ecuadorian Amazon. The company that will be discussed in this paper is the McDonalds Corporation. McDonalds is a fast food franchise that is the largest in the world and has over 1.5 million locations. McDonalds states in their website under their mission statement “McDonald's brand mission is to be our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.”(para1.) They also state “We operate our business ethically. Sound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible.” Some organizations and people domestically and abroad would argue with their mission statement and their ethical proclamation. There have been many instances and lawsuits that show McDonalds has not always had their customers’ best interest at heart. Just like most other large corporations profit is an underlying factor as to why companies do certain things and make certain decisions. They have adapted to different areas in order to survive and be able to thrive in those areas. McDonalds has offended many cultures and religions in its past by...
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