Crocs Footwear

Crocs
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Shoe manufacturer company founded by George Boedecker, Scott Seamans and Duke Hanson In Boulder Colorado in July 2002. Idea was to produce and distribute a plastic clog. Developed and manufactured by Foam Creations, Inc. Originally intended as an outdoor shoe beacuse of its slip resistant non-marking sole. By 2003 it became universally accepted as an all purpose shoe for comfort and fashion.

Why Crocs
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Really soft, super comfortable, moulds to your feet Barely there, weighing only 6 ounces i.e around 170 gms Vented so air passes through, keeping feet cool Non-marking slip-resistant soles Bacteria and odour resistant Ultra-hip Italian styling Port holes allow water and sand to pass through Can be sterilized in water and bleach Easy maintenance, just wipe clean Orthotic moulded foot bed for ultimate comfort and support

Anatomy of Crocs

Crocs Product lines
We sell Footwear, Apparels and Accessories.  We have the following type of footwear: Casual, trendy, high fashion, sports, medical, work and entertainment wear.  We also have footwear aimed for various categories of people like Boaters, Nurse, Travelers and Fashionists.
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Crocs In India

What is its Business objective?
3% market share of organised retail kid foot ware industry (Rs. 33 crores) within two year of operations.  To be top of mind recall for fashion kids shoes in India.
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What is their communication objective?
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To give best in styles,colors and comfort and priorty for safety and superior quality of products to our customers.

Target Customers
Children's in the age bracket of 3-16 yrs, from tier I and tier II cities with family income bracket of more than 3.5 lacs/annum Demographics Age – 3 -5 years- Toothagers 6-9 years - Toonagers 10-16 years - Tweenagers PsychographicsWe will be targeting consumers who have Lifestyles oriented towards sports and out-door activities.

Why Kids?
According to our new research report... [continues]

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