Crocs™ is a popular company in the footwear industry. This is because Crocs™ is famous for the unique design and the bright-coloured products. The previous year, Crocs™ got into the hard session with a big loss because of the lowest sales record. Therefore, Crocs™ has launched a new advertising campaign “Feel the Love”.
This advertising campaign “Feel the Love” sent their message to the consumer via television advertisement. The advertisement was published as below statement “an actress wearing black high-heel shoes enters an apartment building and wearily climbs a flight of stairs. As she opens the door to her unit, two small red animated characters based on the Crocs original clog model, with stubby arms and legs and blinking ventilation holes representing eyes, scamper toward her like puppies. The characters cling to her ankles and then, as she sits on the couch to read her mail, they remove her shoes, massage her feet, and then slip a new style of Crocs flats onto her feet. “Meet Croslite,” says a voiceover toward the end of the 30-second spot, by Cramer-Krasselt in Chicago, “the loyal, loving, good-for-you technology, in every pair of Crocs.” (Newman 2010) Besides, Crocs™ also let this advertising campaign available in print material, online and outdoor advertisement.
According to the advertisement, one woman step into her house, this represents the celebrity using to persuade the consumer as that actress wearing Crocs™ products. Besides, and the cute red animated characters is the Crocs™ clog model. This is the characters that represented Crocs™. Everyone will think of Crocs™ when see the clog model as well as it is really cute and attractive symbol. Furthermore, the clog models are in red colour, the red colour represented as passion for life. This showed that Crocs™ having the passion for life. At last, the cute little clog models removed the woman’s high heel shoes and massage her legs. Upon that, the...
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