Shoppers Stop is one of the leading retail stores in India. Shoppers Stop began by operating a chain of department stores under the name “Shoppers’ Stop” in India. Shoppers Stop has 56 stores across the country (with the latest one being the outlet at Kumar Pacific Mall, Pune) including three airport stores.
Shoppers Stop retails a range of branded apparel and private label under the following categories of apparel, footwear, fashion jewellery, leather products, accessories and home products. These are complemented by cafe, food, entertainment, personal care and various beauty related services.
Shoppers Stop launched its e-store with delivery across major cities in India in 2008. The website retails all the products available at Shoppers Stop stores, including apparel, cosmetics and accessories. Shoppers Stop opened stores in Amritsar, Bhopal and Aurangabad.
Shoppers Stop retails products of domestic and international brands such as Louis Philippe, Pepe, Arrow, BIBA, Gini & Jony, Carbon, Corelle, Magppie, Nike, Reebok, LEGO, and Mattel. Shoppers Stop retails merchandise under its own labels, such as STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc. The company also licensees for Austin Reed (London), an international brand, who’s men's and women's outerwear are retailed in India exclusively through the chain. In October 2009, Shoppers Stop has bought the license for merchandising Zoozoo the brand mascot for Vodafone India.
In April 2008, Shoppers Stop changed its logo and adopted... [continues]
Cite This Essay
(2013, 03). Crm - Shoppers Stop. StudyMode.com. Retrieved 03, 2013, from http://www.studymode.com/essays/Crm-Shoppers-Stop-1493253.html
"Crm - Shoppers Stop" StudyMode.com. 03 2013. 2013. 03 2013 <http://www.studymode.com/essays/Crm-Shoppers-Stop-1493253.html>.
- MLA 7
"Crm - Shoppers Stop." StudyMode.com. StudyMode.com, 03 2013. Web. 03 2013. <http://www.studymode.com/essays/Crm-Shoppers-Stop-1493253.html>.
"Crm - Shoppers Stop." StudyMode.com. 03, 2013. Accessed 03, 2013. http://www.studymode.com/essays/Crm-Shoppers-Stop-1493253.html.