Customer Relationship Management by Maruti Suzuki India Ltd.
Maruti Suzuki India Ltd. is one of India's leading four-wheeler automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. The company headquarter is in Gurgaon, Haryana (near Delhi). More than half of the total number of cars sold in India wears a Maruti Suzuki badge. History:
Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only modern car available in India, its' only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti has produced over 5 Million vehicles. On 17 September 2007, Maruti Udyog was renamed Maruti Suzuki India Limited. Product Mix:
Maruti Suzuki offers 13 models, Maruti 800, Alto, Ritz, A Star, Swift, Wagon R, Zen Estilo, Dzire, SX4, Grand Vitara. Swift dzire, A star and SX4 are maufactured in Manesar, Grand Vitara is imported from Japan as a completely built unit (CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant. Customer Relationship Management:
In these competitive times the challenge is to keep inventing newer ways of doing things to keep the customers in your fold. Over the last few years, the company strengthened the existing practices and experimented with many new initiatives by way of kaizens (continuous improvements) to delight its customers. These initiatives ranged from product design and quality to network expansion, and included new service programs to meet unsaid needs of customers. The company has retained its competitive edge by offering high quality products. In the field, the...
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