Crm Implementation and Design

Topics: Customer relationship management, Marketing, Customer service Pages: 2 (447 words) Published: February 7, 2013
Customer Relationship Management or CRM is a strategy and processes used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Today marketers consider retaining of customers as much more challenging job than acquiring customers in context of growing competitive forces. The traditional transactional approach of marketing became insufficient to achieve the marketing goals. The focus of transactional marketing is on individual transaction and doesn’t concern continuous relationship with customers. . There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. CRM is about organization and streamlining of processes and information. CRM enables the vendor to quickly and easily get and provide access to all aspects of business management and customer interactions, and also allows customers to quickly and easily find and use information on their own. By streamlining aspects of vendor-client interactions, CRM helps organizations manage and coordinate their businesses efficiently, as well as provide excellent customer service. CRM combines marketing, customer, and financial information so that management, salespeople, customer service, and also the customer can access the same information. Over the last several months, there's been a lot of debate about the validity of CRM as a business strategy. Building a customer-centric enterprise takes time, planning, and a dedication to change at the front and back end of a company. most frequent mistake companies make is to confuse a CRM strategy with technology implementation. The difficult part of any CRM initiative is making sure a company's culture and structure are on board. Technology can then become an enabler of one-to-one communication: Web sites, call centers, mobile devices, etc., become opportunities to develop profitable customer relationships that will put your company in the successful 50%.What is required...
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