And so, the question;¡°Why P&G?¡±.
¡¦Olay¢ç; which by the way, arrays of bottles and tubes of its skin-care line had became my mother¡¯s main ¡°decoration¡± on the dressing table back home. Olay¡¯s Regenerist and Total Effect are her top picks. Indeed a loyal consumer she is. ¡¦Pampers¢ç; In our country; Pampers is so well known that we even use the word ¡°pampers¡± when referring to a disposable diaper regardless of its brand¡¦Head& Shoulders shampoo¢ç! Claimed to be effective to ¡° Eliminate dryness, itchiness, irritation and 100 percent of visible flakes with regular use ¡°. Another ¡°miracle¡±,which of course I am so grateful of. (You just have no idea what the hot Malaysia climate could do to your scalp!)¡¦And should I mention also Febreeze ¢çAir Freshener, Pringles¢ç (Onions and sour cream¡¦nyummy!), another high-in-demand hair care which is Pantene¢ç, Gillette¢ç, Oral-B¢ç¡¦the list just keep going on and on and on!
All these and more than twenty other P&G¡¯s billion-dollar-seller brands contribute to make this company a giant in the area of consumer goods. The Procter & Gamble Company (P&G) is without a doubt a brand behemoth. P&G had not only being ranked number one household and personal products company but is also listed among top 10 in Fortune¡¯s ¡°America¡¯s 20 most admired companies 2007¡±.
So¡¦how does CRM or Customer Relationship Management fit itself into the whole picture?
The key to CRM¡¯s... [continues]
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(2007, 05). Crm. StudyMode.com. Retrieved 05, 2007, from http://www.studymode.com/essays/Crm-116969.html
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"Crm." StudyMode.com. 05, 2007. Accessed 05, 2007. http://www.studymode.com/essays/Crm-116969.html.