Critique on Is Your Job an Endangered Species
Gabreille Montez
Mr. Shelley
ENGL 102
28 September 2013 Technology taking over job opportunity In “Is Your Job an Endangered Species?” Andy Kessler effectively organizes his work by using different grouping skills. He introduces his idea by grabbing the attention of his audience; however, his informal tone isolates his audience. Kessler writes to persuade the reader on his belief that the advancement in technology is negatively impacting the job industry by replacing thousands of everyday jobs. He cynically groups workers into two types: Creators, “ones driving productivity”(Kessler 331); and servers, “ones who provide services to creators”(Kessler 311). He depicts servers in a very negative connotation that directly insults the job. When presenting main points, Kessler utilizes various appeals to back up his reasoning. Using Credentials as Enforcement Kessler’s credentials are important in supporting his claims yet work against his position. The author has previous work experience in chip design and programming, as well as managing a hedge fund. This shows the audience his knowledge of the workforce and a solid education that makes him credible. Kessler is also a writer for The New York Times making his work well known. His published works in notable journals helps better circulate his message. Beyond his work in writing, Kessler has won the Nobel Prize for economics in 2008 and is a professor of Economics and International Affairs at Princeton University. He has written multiple books, one of which won an award of "Best Business Book”. His perspectives on certain occupations negatively affect the credibility of his work. Kessler lists “creator” jobs that are “important” and wont be taken over by technology. Beginning his “creator” lists are jobs in chip designing and code writing. This displays the ultimate biased on the author’s part. By labeling himself as part of the elite, the author greatly weakens his
Mr. Shelley
ENGL 102
28 September 2013 Technology taking over job opportunity In “Is Your Job an Endangered Species?” Andy Kessler effectively organizes his work by using different grouping skills. He introduces his idea by grabbing the attention of his audience; however, his informal tone isolates his audience. Kessler writes to persuade the reader on his belief that the advancement in technology is negatively impacting the job industry by replacing thousands of everyday jobs. He cynically groups workers into two types: Creators, “ones driving productivity”(Kessler 331); and servers, “ones who provide services to creators”(Kessler 311). He depicts servers in a very negative connotation that directly insults the job. When presenting main points, Kessler utilizes various appeals to back up his reasoning. Using Credentials as Enforcement Kessler’s credentials are important in supporting his claims yet work against his position. The author has previous work experience in chip design and programming, as well as managing a hedge fund. This shows the audience his knowledge of the workforce and a solid education that makes him credible. Kessler is also a writer for The New York Times making his work well known. His published works in notable journals helps better circulate his message. Beyond his work in writing, Kessler has won the Nobel Prize for economics in 2008 and is a professor of Economics and International Affairs at Princeton University. He has written multiple books, one of which won an award of "Best Business Book”. His perspectives on certain occupations negatively affect the credibility of his work. Kessler lists “creator” jobs that are “important” and wont be taken over by technology. Beginning his “creator” lists are jobs in chip designing and code writing. This displays the ultimate biased on the author’s part. By labeling himself as part of the elite, the author greatly weakens his